Decentralisation and Reorganisation of the Croatian Employment Service (CES) EuropeAid/119443/C/SV/HR EU CARDS 2003

“STRATEGY MAPS” FOR DEVELOPING SUCCESS

“STRATEGY MAPS” EXAMPLES

The Balanced Scorecard Provides a Framework to Translate the Vision and Strategy Into Operational Terms Measurement is the language that gives clarity to vague concepts Strategy can be described as a series of cause-and- effect relationships Strategy describes how intangible assets are converted to tangible outcomes "To achieve my vision, how must my organization learn and improve?” "To satisfy my customer, at which processes must I excel?” "To achieve my vision, how must I look to my customers?” "If we succeed, how will we look to our shareholders?” The Strategy Financial Perspective Customer Perspective Internal Perspective Organization Learning

Financial Perspective Customer Perspective Internal Perspective Long-Term Shareholder Value Productivity StrategyGrowth Strategy Increase Customer Value Improve Cost Structure Improve Asset Utilization New Revenue Sources Learning & Growth Perspective Human Capital Information Capital Organization Capital CultureLeadership Teamwork Alignment Customer Value Proposition PriceQualityAvailabilitySelectionFunctionalityServicePartnershipBrand Product / Service AttributesRelationshipImage Supply Production Distribution Risk Management Operations Management Processes Selection Acquisition Retention Growth Customer Management Processes Opportunity ID R&D Portfolio Design/Develop Launch Innovation Processes Environment Safety & Health Employment Community Regulatory & Social Processes Strategy Maps Describe How the Organization Creates Value

VALUE DYNAMICS FRAMEWORK (VDF) Is a TOOL to translate strategy into measures.