Great Web 2.0 software D 張經略 D 曾思遠
Outline What is Web 2.0 –Characteristics of Web 2.0 Some great Web 2.0 softwares –Google Adwords –Snap Preview –SOHO Office Suite –Google Analytics
What is Web 2.0? Changes in the ways the Web is used Emphasizes online collaboration and sharing among users
Characteristics of Web 2.0 (1/3) Network as a platform Services, not packaged software Web applications are like desktop ones –Ajax v.s. static HTML content: page-reloading problem
Characteristics of Web 2.0 (2/3) Harnessing collective intelligence –Wikipedia, Amazon.com, collaborative spam filtering, SourceForge.net, blogging, RSS, permalinkWikipediaAmazon.comSourceForge.net Web sites are no more isolated information silos
Characteristics of Web 2.0 (3/3) Continuous and seamless update of software and data –The perpetual beta, users as real-time testers or co-developers
Great Web 2.0 Softwares Advertisement –Google Adwords Webpage Preview –Snap Online Office –ZOHO Office Suite Web Site/Blog Analytics –Google Analytics
Google Adwords Offers pay-per-click advertising Competitors:
Snap Preview A Web 2.0 service Succinct and elegant function on your web A different marketing perspective Quite easy to use
Snap Preview: Business Strategy SnapWeb Provider User Provide the preview service Use the preview service Advertisement effect
ZOHO Office Suite Easy to sign up interface Easy to share the document in the internet Lots of different functions
Google Analytics To analyze your customer about: –How they find your website –How they interact with your website Provide the information for you to improve the website then you’ll have more customers