Shao Yuhao ； Sun Zhouyang ； Yang He ； Sun Chufan Datafication: Managing the Global Data Set.

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Presentation transcript:

Shao Yuhao ； Sun Zhouyang ； Yang He ； Sun Chufan Datafication: Managing the Global Data Set

1. Account for and exemplify big data in digital age. 2. Analyze the significance of big data currently.

1. Background 2. Applications & Significance 3. Effects 4. Future

The word “data” means “given” in Latin, in the sense of a “fact.” Today, data refers to a description of something that allows it to be recorded, analyzed, and reorganized.

Previous methods ： missile trajectory tables, censuses, and the weather. Atoms and bits : Nicholas Negroponte of the MIT Media Lab published his landmark book in 1995 called Being Digital, one of his big themes was the shift from atoms to bits. Storage capacity, processing power, and bandwidth have increased.

“The ability to record information is one of the lines of demarcation between primitive and advanced societies.” ( Cukier, K. 2013)

An average of 30 billion monthly content is created in Facebook has saved 140 billion pictures; this year will increase by 70 billion. YouTube states that users of video uploaded every minute length is 72 hours. According to the IDC’s monitoring statistics, in 2013, the total global data has reached 1.8ZB.

1.Production 2.Expression 3.Recording

With the popularity of computers, mobile phones, and some small-scale cameras appearance, each owner can easily create their own information on the Internet.

The traditional information dissemination, newspapers, television and radio, whatever in terms of timeliness and breadth of the spread, is always subject to certain restrictions.

With the development of information storage technology, not only can we put such a large data produced, but also the complete saved.

1. Background 2. Applications & Significance 3. Effects 4. Future

a. How big data work? b. Significance

Float regular Chaos regular Constant regular

Digging reason Collecting data Building hypothesis Making solution Take action

Theoretical research Deducing Logical relationship Conclusion

Analysis big data ReflectCharacteristic Conclusion

Theoretical research Deducing Logical relationship Conclusion Analysis big data ReflectCharacteristic Conclusion

Amount number of data & Characteristic of dataCorrelativityDirect expression

QuantitativeQualitative

1. Background 2. Applications & Significance 3. Effects 4. Future

a. Examples b. Shifting c. Effects

Information providerMethod of information transmissionFriends circleMethod of information storage

Strategic resourcesIntegration of different areaDeveloping technology

1. Background 2. Applications & Significance 3. Effects 4. Future

a. Digital life b. Datafication war c. The age of Artificial Intelligence

Big Data

Practice Establishing hypothesis Collecting data ApplicationData mining

1. Background a. What is big data? b. How and why it came out? a. How big data work? 2. Applications & Significance a. Example b. Shifting b. Significance 3. Effects 4. Future a. Digital life b. Datafication war c. The age of Artificial Intelligence c. Effects

Big data really sharply increase the society. In business area, many applications has been found, such as Siri, Google, Baidu have already improved our life. Big data will more significant. People who get data can get the world.

Crawford, K. and boyd, d. (2012). Information, Communication & Society,15(5), 662–679. Cukier, K., & Mayer-Schonberger, V. (2013). Big Data: A Revolution That Will Transform How We Live, Work and Think. John Murray, Reading 1: pp. 1-19; Reading 2:

1.Have you got any new idea about how to use big data in your career? 2.Have ever heard any example of big data?