Sitefinity Partner Program June 2015 David Zuanelli Global Partner Program Director

About Progress Software Founded in 1981 Roots in Application Dev. & Deploy Worldwide install base Financial Strength Partner Channel Centric Progress Software acquired Telerik in December 2014 Telerik is part of a strategy shift to cloud for rapid application development and deployment Progress software has been providing tools for application development and delivery since 1981 Grew up in the J2EE world – where simplifying that approach to the Enterprise application development and delivery was a distinct competitive advantage As a result PS continues to have a very Robust install base Worldwide – it’s a business that has and continues to generate significant FCF But the world has change, and businesses want even more rapid development deployment, and with line of the business having a greater active stake and more control. Financial strength – that PS + has funded a number of acquisitions – AD&D BU with the goal of creating a complete integrated product suite to accelerate every step of application development and deployment for any device and any data source, running on any cloud or on-premise infrastructure. Telerik in General and Sitefinity specifically is Business Model roots in the Channel – Progress has a very extensive

Vision Sitefinity Partner Program Mission Our Partner network will be the primary pathway for organizations to deliver quality, online user experiences for their end customers across every web channel, with Sitefinity Mission Build an integrated network of Enterprise-focused Partners enjoying Sitefinity’ s material impact to their growth goals, by making it easy to do business with us at every step, from onboarding and enablement to demand generation, project delivery and solution management .

What Makes Sitefinity Unique for Partners? Sell Premium Consulting & Services Digital Consultants: EUE design and personalization- DEC Front end customization Back end integration Deliver Ent. Projects Faster with Fewer Resources Ease of customization – Module Builder Out of the box Connectors Integration with Visual Studio- Thunder MVC Support – Project Feather Revenue Operating Profit Speed to Market End User, Ease of Use Content editors can create, edit, approve and publish Marketers can track, analyze and shape every step of the customer journey Operations-centralized command and control of multi-site deployments Support for all Mobile Scenarios Built-in Responsive Design Engine Built-in Mobile App Builder Integrates with Telerik Mobile Platform When we hear what are Partners say about what that means to them – its really across for main areas Sell Premium Consulting: First, it’s the ability to have conversations with their customers that drive professional services that which can be billed at a premium customized and end user personalized solutions designs that fit their digital strategy and business, while integrating with a variety of back end systems of record and digital assets, exposing all that content on the web in a single pane of glass, fixed or mobile. Deliver faster with Fewer Resources: We consistently hear our Partners share the ease and speed at which they can design, develop and integrate complex project with Sitefinity into the their clients, in way that is substantially faster that the alternative, which less resources. Ease of use Whether you are a content editor – needing to create and edit new content Marketer need to track, analyze and share a user journey Operator requiring centralized command control of a multi-site deployment Sitefinity takes an intuitive, drag and drop UI approach, that won’t require developer interaction and getting lost on the priority list. Mobile Sitefinity grew up in a mobile world, from our Telerik mobile platform tools to a and mobile first, responsive design and development approach We support every mobile strategty out of the box. ENTERPRISE FUNCTIONALITY, EASE TO USE, AT MIDMARKET CMS PRICES Gain Market Agility- Business wants more faster, Without having to go to a developer End User Experience for Digital Marketers Intuitive user interface Preview how your content will be displayed on mobile Create new forms-w/ There are 3 key benefits of using the platform Gain Marketing Agility - content editors can create, edit, approve and publish content Optimize the customer journey and increase conversions - marketers can track, analyze and shape every step of the customer journey Innovate, while maintaining low IT cost - software teams can easily extend and integrate the platform with other systems User Satisfaction Solution Flexibility

Partner Program Investments Partner Enablement & Certification Positioning & Delivering the Value Marketing and Recognition Promotion of our Partnerships Technical and Sales Enablement Enterprise Technical Support Interaction Professional Services Support And with the Financial Strength Progress brings, we are making considerable investments in our Partner Program Enablement & Certification From Initial training to Expert Certification: to get business consultants and developers up to speed with best practices at the very start. We can help build better execution capability of your team and maximize the success of your Sitefinity projects. - build an LMS- on demand self service access self paced. Experiential knowledge – questions that come up in the course of those initial projects – where Sitefinity can share best practices from the literally thousands of projects we delivered or helped Partners deliver, to ensure you become expert at delivering complex projects on time, and on or under budget. Enterprise Technical Support Interaction Extending to 24. x7 follow the sun Sev one escalation and hot fixes, as well as legacy version support in product CSAM, orchestrate cases, coordinate access to product management Connect with our Product and Engineer Teams: A line of communication to product and engineering- for roadmap visibility, pre-release software testing, feedback in terms of the requirements you are hearing from your customers and prospects Marketing and Recognition- Ensure our Partner get the promotional visibility with our brand, and the content and support they need to create awareness and generate demand. Brand visibility and ranking on our Partner pages CoOp funds for round tables and field event support. Marketing campaign materials for demand generation Awards programs Social Media blogging Professional Services: Not to compete to assist in the success. Architecture, Planning and Design – active assistance in mapping the initial requirements and building the application architecture to support them. This allows to reduce costs upfront by designing your solution aligned with best practices Building prototypes – sometimes an initial proof of concept is needed before committing to a proposed architecture. This allows to minimize risk by delivering POC meeting a given set of requirements Sitefinity Development Assistance – the professional services team assists in the development by eliminating blockers, sharing best practices and knowledge to developers while actively participating in the actual implementation. This allows not only for reduced costs and timeframes, but it also rapidly builds expertise in developers while decreasing the overall project risk Sitefinity Project Assessment – if your Sitefinity implementation isn’t delivering against expectations or you need to ensure the health of your deployment. With the project assessment you can understand how your solution can be optimized and improved to maximize the success and performance of your project Project Assessment Architectural Planning & Design Development Assistance Product & Engineering Engagement Initial Consulting Session Architecture, Planning & Design Building Prototypes Development Assistance Project Asssessment Professional Services Team Offerings

Measuring our Partnership maturity and mutual success Business Impact Relevance Partner Enablement Partner Revenue Partner Satisfaction Integrated ACCOMPLISHED Capable Our goal is assist you your organization at every step of the way, towards our mutual success and improvemenet. When our Partner first start out, its not unusual. Assisted: Needs Sitefinity support for all sales and delivery activities Foundation: in the basic use of the solution an can provide overview and presenting solutions- Capable Formally trained staff, Capable of basic configuration, use and conducts demo of solutions. Promotes Sitefinity internally, and delivering a few deals a year that are referencable case studies. Accomplished: Actively building pipeline, Conducts POC/POV and responds to RFP’s- Able to analyze and implement business requirements Integrated: Capable of all sales and delivery activities, Strategically interconnected with Telerik- Co-branding and actively appreciating Progress technology strategy Will be looking to measure your satisfaction along the way. Through continuous feedback and interaction- QBRs. Foundation Assisted Mutual Revenue Impact

Call to Action Communicate - What do you need from us? How is your business performing? Timely, accurate pipeline/deal flow helps us both

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