April 2009 Fanta Aw American University

Economic Indicators GDP (as of March 2009) USA-2.2% Canada-1.5% Japan-5.3% Euro Area-2.4% China+6.0% India+5.0% South Korea-5.9% Brazil-0.4% Audi Arabia+0.4% Sources: OECD, The Economist

Headlines New UK initiative to attract post-graduates New Zealand competes for Chinese students Lower costs lure American students north Korean international education spending drops 51% As World Economies Struggle, Competition Heats Up for Students From Abroad

Headlines International grad applications up 4% for the U.S. from , however third consecutive term that the growth rate has declined The new global middle class: potentially profitable -- but also unpredictable

Drivers Prospective demand for education places- global Capacity of students to finance their education Private and public support National government responses Institutional responses Reduced public spending and increased privatization Post-graduate opportunities for employment

The Perfect Storm Currency fluctuation and devaluations- South Korea, Australia, Canada Disposable income and culture of higher education Culture of protectionism- in hard economic times Rise of the middle class in emerging economies In 2000-developing countries were home to 56% of the global middle class- by 2030 that figure is expected to reach 93% China and India alone will account for two-thirds of the expansion, with China contributing 52% of the increase and India 12%

The Case of the U.S. & Canada 47 states facing funding gaps in 2009 Gaps range from percent Demand for full-paying international students on the rise at major U.S. institutions Loss in endowment may impact financial aid for international students Canadian Universities Posted a 12% increase over the past 2 years- Targeting new markets outside of Asia

The Australian Case International enrollments rose a record 20.7% to 543,898 in The largest increase since 2000 Asia up by 21.5 % 11% increase in university enrollment 23 % increase in English language Programs 47% increase in vocational education Fall in the value of the Australian Dollar make education more affordable

Asia The Korean Won (KRW) lost 50% of its value in relations to the dollar this year China- a record high of 179,800 students studied abroad in % of those students were family funded Number of international students studying in China exceeded 200,000 in 2008

Challenges and Opportunities Increased interest in Financial aid options Demand for externships/trainee programs is up Increase in short term programs Interest in community colleges as a viable option is up The need for greater marketing – competitive advantage More strategic recruitment and positioning is needed Leveraging alumni and faculty

Roundtable Discussions What impact will consumer confidence have on student mobility? What are some signs? What are some initial indicators/impact of the economic crisis? What are the current trends for your campus/organizations? What are windows of opportunities ? and how is your organization/institutions leveraging those opportunities?