Student of EE-09m Group Kharchenko I.O. ALFRED NOBEL UNIVERSITY, DNIPROPETROVSK DEPARTMENT OF THE ECONOMICS OF ENTERPRICE AND INTERNATIONAL BUSINESS

The relevance of the study. Operating in a market economy as an entrepreneur, every business must provide a state of their financial resources, which would consistently retain the ability to meet its financial obligations continuously to its business partners, government, owners, employees. The object of the thesis - industrial-economic, socio-economic and financial activity of "OASIS". The subject of the thesis - the process of strategic management of "OASIS". The aim of the thesis is the development of the company’s strategy.

Society with limited liability "OASIS" is an industrial enterprise of dairy industry. The complex structure of the market provides the company with a wide range of opportunities for unique positioning and competitiveness.

The capacity of milk processing in Ukraine is now more than 18.5 million tons, when used at a level of 26.5 to 30%. In 2013, the market has developed quite rapidly, the growth rate of production of certain milk products compared with 2012 ranged from 12% to 32%.

The most common absolute indicators that can be used to do quite informative statements about trends of development of a business entity, its business activity, is the amount of capital invested in the enterprise, the amount of revenue from sales, profit.

Dynamics of General economic indicators of "OASIS" company for 2012 – 2013 Indicators Growth rate, % The average annual amount of capital invested (average annual value of assets), thousand UAH ,010666,5102,4 The income (revenue) from products sales, thousand UAH. 5964,75164,286,6 Net profit, thousand UAH. 688,2764,0111,0

One of the main characteristics of the financial conditions of the company is its financial stability, economic content of which is the provision of stock of the company became the source of their formation, guaranteed pay, independence from accidents occurring under market conditions and the behavior of partners.

The evolution of the economic activity of LLC "OASIS" for

Indicators Deviation 1. Initial data for the indicators Net income (loss) from sales, thous. 4967,54303,5- 664,0 Cost of sales, thous. 4714,54849,3+ 134,8 The average value of assets thous ,810666,9+ 366,1 The average value of fixed assets 6421,75636,7- 785,0 The average cost of inventories thousand. 3345,22664,9- 680,3 The average value of the receivables, thous. 918,61802,2+ 883,6 Average price payable, thousand. 4276,75182,1+ 905,4 The average cost of equity, thous. 4101,75087,4+ 985,7 2. Indicators of economic activity Asset turnover ratio 0,4820,403- 0,079 Fixed assets turnover ratio 0,7740,763- 0,011 Inventory turnover ratio 1,4851,615+ 0,130 Receivables turnover ratio 5,4082,388- 3,020 Average time accounts receivable turnover, days 66,6150,8+ 84,2 Payable turnover ratio 1,1620,830- 0,332 The average duration of the turnover of accounts receivable, days 309,8433,7+ 123,9 Turnover ratio of equity 1,2110,846- 0,365

Despite the existing difficulties, "OASIS" has a good potential for further growth. Thus, we have the following actions: to increase the range of products; to expand advertising (prefer advertising in print media, vehicles, billboards); to make changes in the structure of the staff, in particular to attract new professionals; to improve the system of motivation of employees.

Pursuing a balanced pricing policy, constantly improving the quality of products produced by "OASIS" it has the ability to stay on the regional market, and increase the level of competitiveness in this market.

The overall strategy of "OASIS" is aimed at growth - expanding activities of the company by production dairy products. At the same time one of the major problems facing "OASIS" is the search for markets. In addition to the developed market of Dnepropetrovsk region it needs to find new ones. The company plans to extend its activity on the regional markets of Ukraine.

"OASIS" despite the current difficulties at the moment, has a very stable position in the market and has a good chance for further development.

Thanks for your attention!