FISH BONE TECHNIQUE PRESENTED BY ASHA MATHEW – 03 ANKIT KANOJIA – 22 NIBHA NAIK - 35

Introduction In 1943, Dr. Kauro Ishikawa, a Japanese quality control statistician, invented the Fish Bone Technique. It is also called CAUSE AND EFFECT DIAGRAM and ROOT CAUSE ANALYSIS.

Fish Bone Diagram Develop Successful Marketing/brand Marketing Leaflet Activity Task 1 Task 2 Task 1 Task 2 When a Fish Bone diagram is constructed it resembles a skeleton of the fish 12th Nov Meet designer Activity

TASK INVOLVED IN CONSTRUCTING A FISH BONE DIAGRAM Define the problem Brainstorming Identify cause

CASE STUDY DROP IN SALES MANAGEMENT MACHINERYMATERIAL MANPOWER MARKET CONDITION LOW MAINTAINENCE OBSELETE TECHNOLOGY LACK OF PROPER RESEARCH AUTOCRATIC MANAGEMENT HIGH COST HIGH ATTRITION RATE UNSKILLED STAFF CHEAP IMPORTS COMPETITIONPOOR QUALITY METHODS MARKETING APPROACH

WHAT IS THE ROOT CAUSE ? ?

AUTOCRATIC BEHAVIOUR OF MANAGEMENT

WHEN TO USE ? To find the root cause Many possible causes Time consuming traditional approach Complicated problem

WHEN NOT TO USE ? Simple problem Small team size Communication problem Expert team

THANK YOU …..