CORPORATE SOCIAL RESPONSIBILITY,BENEFIT OF SOCIETY AND CONSUMER 1SULEYMAN DEMIREL UNIVERSITY-TURKEY

DEFINITION OF CSR (according to scientists) Corporate Social Responsibility is a concept whereby companies integrate social and environmental concerns into their business operations and in their interaction with their stakeholders (employees, customers, shareholders, investors, local communities, government), on a voluntary basis. 2SULEYMAN DEMIREL UNIVERSITY-TURKEY

CSR is closely linked with the principles of Sustainability … 3SULEYMAN DEMIREL UNIVERSITY-TURKEY

REASONS FOR INCREASE IN CSR TODAY Expectations of society Long-term profits Ethical obligation Positive image A better environment Responsibility and power balance Shareholder's interest Ownership of resources Protection 4SULEYMAN DEMIREL UNIVERSITY-TURKEY

How companies benefit from the CSR concept Increased business leads Increased reputation Increased staff morale and skills development Improved relationships with the local community, partners and clients Innovation in processes, products and services Managing the risks a company faces 5SULEYMAN DEMIREL UNIVERSITY-TURKEY

LEVELS OF CORPORATE SOCIAL RESPONSIBILITY 1.Non legal-non responsibility 2.Compliant 3.Fragmented 4.Strategic 5.Social advocacy 6SULEYMAN DEMIREL UNIVERSITY-TURKEY

Profits Many of the major retailers are now promoting CSR as part of their brand. By being able to satisfy their sustainability requirements businesses make themselves eligible for sizeable business opportunities. Beyond the income benefits that can be derived from differentiation and appealing to the values of a target audience, there can be immediate cost savings from more efficient use of energy and other resources. 7SULEYMAN DEMIREL UNIVERSITY-TURKEY

CSR Applications in Turkey &feature=related SULEYMAN DEMIREL UNIVERSITY-TURKEY8

ECO-FRIENDLY PRODUCTION IN TEXTILE SECTOR-PROBLEMS The expansion of textile production and consumption has contributed to increasing pollution, water shortages, fossil fuel and raw material depletion, and climate change. Production of polyester fibre, the most widely used man-made fibre, consumes non-renewable resources and high energy levels, and generates atmospheric emissions. Textile finishing consumes large amounts of water and energy and often produces harmful effluent. SULEYMAN DEMIREL UNIVERSITY-TURKEY9

Apparel production is more environmentally friendly, but sourcing from low cost countries consumes more fuel for transportation. Among consumers, the trend towards fast fashion and cheaper clothing has led to a throw-away mentality. SULEYMAN DEMIREL UNIVERSITY-TURKEY10

SULEYMAN DEMIREL UNIVERSITY-TURKEY11 The average pair of jeans uses 42 liters of water in the finishing process. With Water<Less, Levi’s reduced that the amount of water by an average of 28%. And in some products, Levi’s cut it by 96% They used to add stones to washing machines that were full of water to achieve a certain finish. Now, with the Water<Less process, they add stones to the washing machine without the water. Number of wet-washing cycles has been cut by combining steps

RESEARCH HIGHLIGHTS AT THE SULEYMAN DEMIREL UNIVERSITY RELATED TO SUSTAINABLE PRODUCTION Micro Sustainable Design – Eco-Friendly products- An EU Funded Framework Project A Project on Functional Nanofibers with Live Yeast Cells for Bioremedation of Textile Wastes Treatment Introduction of Biomimetic Fiber Engineering to the Nonwovens Sector-TUBITAK Funded Project SULEYMAN DEMIREL UNIVERSITY-TURKEY12

Functional nanofibers with Live Yeast Cells Yeast cells Walker, G., M., Yeast Physiology and Biotechnology, John Wiley & Sons Ltd., England, 1998, p. 266 M. Fatih CANBOLAT, PhD NCSU & SDU

SULEYMAN DEMIREL UNIVERSITY-TURKEY14 TUBITAK FUNDED PROJECT INTRODUCTION OF BIOMIMETIC FIBER ENGINEERING TO THE NONWOVENS SECTOR-TUBITAK FUNDED PROJECT Partnerships between institutions provides a promising research infra- structure for the biomimetic fiber research

SULEYMAN DEMIREL UNIVERSITY-TURKEY15 SELF CLEANING & SUPERHYDROPHOBIC SURFACES Nano Bumpers Behaviour of a Droplet on a Superhydrophobic Surface Self-Cleaning

Overall Evaluation of The Present Situation in the World Use of natural dyes instead of petrochemical dyestuffs Photovoltaics, solar systems and wind power are the forefronts of the renewable technologies We should develop new and cleaner techniques for the reuse of the materials but when the general situation considered,” there is no actual and common policy in the worldwide” SULEYMAN DEMIREL UNIVERSITY-TURKEY16

“Waste Reduction Is Even Better Than Recycling!”-it’s hard to recover everything from disposal or in other words no technique available to achieve this aim. “The energy is consumed during recycling, will it be a sustainable process actually”. Sustainable Community Consumer Society Raising transnational awareness on that issue. The community has already started going from a Sustainable Community to a Consumer Society. SULEYMAN DEMIREL UNIVERSITY-TURKEY17