BUSINESS PLAN Presented by Joshi 11pba207 Fr.Anto 11pba210 Michaline 11pba221 Arul jothi 11pba233 Edward 11pba240 Valarmathi 11pba242.

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Presentation transcript:

BUSINESS PLAN Presented by Joshi 11pba207 Fr.Anto 11pba210 Michaline 11pba221 Arul jothi 11pba233 Edward 11pba240 Valarmathi 11pba242

“Print the flex in your heart” Tag Line:

VISION AND MISSION  The best and reliable flex printing unit in Tamil nadu.  Reach to the people with advanced and attractive flex.

Executive summary  Our project ‘MONALISA FLEX’ flex printing unit which is going to be launched on 2012May 1.  This firm has been administered by a group of MBA students from JIM Trichy.  The product we manufacture is all types of flex banners and flex boards.  We are committed to provide high quality flexes with minimum cost.

 We start this business by realizing that there is a huge increase in using different types of flex boards both for advertisement and information.  Our total project value has been expected to be

Location  Thillai Nager, 8 th Cross  It is because Thillai nager is the heart of the city.  Transportation will be easy.

 Address: Monalisa flex 8 th Cross Thillai nager Trichy  Website:  Phone: ,

Market strategy  Price Low and affordable price strategy.  Product High quality product by using advanced technology and creative designing.

 Place Easy access to bus stands and railway junction.

 Promotion Ads through local dailies, local TV channels, FMS and hand outs. Word of mouth Poster behind auto and bus

Process Order receiving Designing Proof checking Printing Packing Distributing to end user

Organizational structure Board of Directors Finance Dept HR Dept Marketing Dept Designing Dept Cleaning Staff, Receptionist & Driver Cleaning Staff, Receptionist & Driver Supervisor

SWOT  Reasonable price  Quality with offer  Availability of transportation facility  Immediate delivery  Variety and innovative design  Advertisement agency  Expand over the India  It is seasonal  Low competitors price  TV Radio advertisement  Increase in transportation cost  Eco friendly

Financial plan

Total Cost of Project

Break Even Point

Questions