+44 (0) The Role of The PR Office
+44 (0) Objectives To challenge the proposed ban on clamping and towing on private land To persuade the Government to recognise the importance of independent regulation of private car parks To secure Government backing for a BPA run independent appeals service To secure Government recognition of the importance of keeper liability
+44 (0) Strategy To identify parliamentarians to support the BPA’s position To identify and educate stakeholders on the repercussions of the proposed ban on clamping and towing on private land To develop key media messages To identify opportunities presented by the Protection of Freedoms Bill To position the BPA as the industry expert at every stage of the Bill.
+44 (0) Activity Parliamentary outreach Building a list of relevant parliamentary targets Drafting and distributing letters to initiate contact Preparing and including a short briefing on our key messages Following up those letters to ask for a meeting Briefing the individual leaving them with all the relevant information Attending/hosting events at which the BPA can repeat and reinforce its key messages Monitoring the progress of the Bill
+44 (0) Activity Stakeholder Outreach Identifying potential allies to support the BPA Contacting those allies to alert them to problems that the ban might cause them Securing their support for the campaign Drafting comments on their behalf and publicising their position
+44 (0) Activity Media Outreach Identifying the relevant journalists to ensure they receive press releases and other resources Identifying relevant publications Writing ‘Letters to Editors’ Placing feature articles Arranging by-lines and opinion pieces Arranging TV/Radio appearances Using every media appearance and every conversation with journalists to repeat and emphasis our key messages Encouraging our advocates to repeat our messages
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+44 (0) Key Achievements Government recognition and understanding of our concerns The introduction of keeper liability on private land Government support for an Independent Appeals Service to be planned and implemented by the BPA Media coverage across our target publications
+44 (0) Next Steps Support roll out of Independent Appeals Service with extensive media work supported by a campaign to raise the profile of the service Ensure that any backlash or negative coverage of keeper liability is contained and that there is an appropriate response Continue to campaign for additional exemptions to the Bill Continue to build on parliamentary support
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