1 The Needs of Partners in Business Exchange The Changing Needs of Partners in Business Exchange The Future Needs of Partners in Business Exchange

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5 Kenny Chesney - Canada Yannick Noah - France 劉德華 (Andy Lau) - HK Bruno Mars - UK Yolanda Be Cool - Germany Nadal – ArgentinaFidel Number 1 Singles

6 Monetize Audiences Not Content

8 Level of Spend High Low High Digital Music Engagement ADCS P 11% / £ 23% Generation Free P 9% / £ 1% Traditional Physical 23% / £ 4% Physical Fanatics P 11% / £ 11% Budget Conscious P 8% / £1% MOs P 11% / £26% Going Digital P 15% / £ 31% Digital Dabblers P12% / £2%

9 The Needs of Partners in Business Exchange The Changing Needs of Partners in Business Exchange The Future Needs of Partners in Business Exchange