International Congress and Convention Association ICCA Data Workshop Seville 07 July 2005 iccaworld.com

ICCA DATA Workshop Corporate Database Programme 1. Contents 2. Criteria 3. No. of Leads 4. Sources 5. Demonstration Corporate Database Online

ICCA DATA Workshop Corporate Database 1. Corporate Database Contents Profile of a meeting planner instead of a meeting Profile contains valuable marketing information Operational since Oct Companies based mainly in European and Asian countries Meetings held outside own country all over the world Profiles no older than 1,5 years!

ICCA DATA Workshop Corporate Database 2. Corporate Database Criteria Corporate Meeting Planner must be responsible for meetings that: are held outside the meeting planners own country attract a minimum of 20 participants

ICCA DATA Workshop Corporate Database 3. No. of Leads 1,200Meeting Planners 25,000Events

ICCA DATA Workshop Corporate Database 4. Sources Two researchers (HO & AP) Direct (e-)Mailings with links to online questionnaires and also: Sharing profiles with ICCA members (“Report an update”) Lists of trade shows (EIBTM, Confex, IMEX etc.) and trade magazines

ICCA DATA Workshop Corporate Database 5. Demonstration Corporate Database Online Demonstration

iccaworld.com

ICCA DATA Workshop Corporate Database Free Text Search Searches on Keywords in the following text fields: Company Name & Contact Name Post- and Visit Address Homepage & Address Type of Industry Remarks

iccaworld.com Company & Contact Criteria Event Criteria

ICCA DATA Workshop Corporate Database Company & Contact Criteria

ICCA DATA Workshop Corporate Database Event Criteria Potential Meeting Planners

ICCA DATA Workshop Corporate Database When updated/added?

ICCA DATA Workshop Corporate Database Result Buttons

ICCA DATA Workshop Corporate Database Output & Navigation Buttons

iccaworld.com Show profiles Full

ICCA DATA Workshop Corporate Database Navigation Buttons Show profiles Full

iccaworld.com

ICCA DATA Workshop Corporate Database Company Details

iccaworld.com

ICCA DATA Workshop Corporate Database Meetings Details

iccaworld.com

ICCA DATA Workshop Corporate Database Participants Details

iccaworld.com Show profiles Full (bottom of page)

ICCA DATA Workshop Corporate Database Destinations & Venues Used

iccaworld.com Show profiles Full (bottom of page)

ICCA DATA Workshop Corporate Database External Agencies used

iccaworld.com Show profiles Full (bottom of page)

ICCA DATA Workshop Corporate Database References & Branch/Industry

ICCA DATA Workshop Corporate Database Let’s make a selection! I’m a convention centre based in Spain. I want to have the potential meeting planners that organise meetings in Spain with at least 100 participants

iccaworld.com Selection Criteria

iccaworld.com Demonstration

ICCA DATA Workshop Corporate Database Destinations- Europe

Questions 1a) How many meeting planners organise meetings in Spain ? b) How many of those meeting planners are working in all different types of service industries and make use of a PCO ? ICCA DATA Workshop Corporate Database

2a) Who is the contact person of Toyota Marketing Europe ? How many meetings does he/she organise that last longer than 1 day ? b) What’s the address of the second contact ? ICCA DATA Workshop Corporate Database

3a) How many external agencies in the corporate database organise meetings in the UK and can handle 100 participants or more ? b) From those meeting planners how many are based in the UK and make use of a DMC ? ICCA DATA Workshop Corporate Database

4) Find the meeting planners that can be of interest for you………. ICCA DATA Workshop Corporate Database

Any Questions ? iccaworld.com