AOL Confidential - not to be reproduced or distributed without prior written consent of America Online, Inc. Using The Internet to Engage Consumers: Techniques.

Slides:

Advertisements

Similar presentations

Mail is a Must with Multichannel Efforts 2010 Long Island Mailing Conference.

Advertisements

Promotion Chap Advertising. Ads. vs PR Advertising is paid for by a company. See Inspiration diagram. Advertising is paid for by a company. See.

3.04 Understand the use of direct marketing to attract attention and to build a brand.

2 The Ad Industry.

Multichannel Personalization At Scale: Building Incremental Value With #dunnhumby.

808 Main St. Fitchburg, MA Dutton St Lowell, MA

2 presentation FRAMEWORK WE’VE GOT A GREAT HISTORY OUR FORMULA IS SIMPLE WE REACH THE SLURPEE AUDIENCE A PEEK AT WHAT’S NEW IN AOL PROGRAMMING CREATIVE.

1 The Shopper’s Linear Journey AwarenessInterestDesireAction.

ICQ in Russia Innovative Online Advertising. Making the move – Advertising on IM - WHY? Forrester Research: IM replaces Fix line phones in partnering.

Managing Brand Communication in the “Push and Pull” Marketplace Don Schultz and Martin Block Northwestern University At Third EFCCE Conference Vienna 15.

What is marketing? Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. Marketing focuses.

McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.

Seminar Pemasaran Strategi Komunikasi.

MySpace The Momentum Effect Budapest, April 2009.

Digital Marketing Paid Media New York Mayor Rudy Giuliani spent $60 million on his presidential campaign and won only one delegate.

Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter Traditional Media.

Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

INTEGRATED MARKETING COMMUNICATIONS Chapter 1. What’s Happening?

Newspaper Target Marketing Coalition Thérèse Mulvey Consumer Engagement Officer February 4 th 2015 Consumer Trade Area The Newspaper Advantage.

Selecting Media in Advertising. Advertising 2012 Cannes Sheet Take-up.

9.02 International Advertising

The Rise of Online & Alternative Media MKTG 340 Maureen O’Connor.

Chapter 15 Using Digital Interactive Media William F. Arens Michael F. Weigold Christian Arens McGraw-Hill/IrwinCopyright © 2013 by The McGraw-Hill Companies,

HED 460 In-Class #7 Discuss 2 things you read about privacy that were surprising to you Why do you think Internet retailers are spending less $$ on traditional.

Presented by: 1 The Psychology of Search Erica Schmidt, Global Search

Fashion Advertising and Promotion

® 2007 Vertis, Inc. All rights reserved. Vertis Customer Focus® RETAIL 2008: MEDIA.

What is Media? Lesson 1 Unit 4 The Broader Picture: Language Use in Media and Politics.

McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 15 Using Digital Interactive Media.

Chapter Fifteen Employing the Internet for Advertising.

Media Literacy.

Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin 15 The Internet and Interactive Media.

PHONE DK OUTDOOR ADVENTURES OUTDOOR TV NETWORK.

Digital Marketing

Today’s congregations are changing. The media has made our society more tech savvy and the church in many cases has lagged behind in technology.

The Usage and Value of Local Search Sources comScore study findings / marketer application Stuart McKelvey, CEO - TMP Directional Marketing Search with.

© 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Presentation to the IAB Audience Measurement Leadership Forum New York City; November 29, 2007.

Portfolio. Your Company´s Strategy Your Client´s Experience.

Chapter Eight Media Basics and Print Media. Prentice Hall, © When we talk about media, we are referring to the way messages are delivered, and.

Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin 15 The Internet and Interactive Media.

Copyright © 2010 Pearson Education, Inc.Copyright © 2007 Pearson Education, Inc. Slide 1-1 ELC 200 Day 15.

SEM Online Advertising

E-learning: an overview Michael Rowe Department of Physiotherapy.

Advertising. What is Advertising? A form of communication that influences an individual to purchase something.

Measurement. Your objectives generally fall into one of two categories Attitude Positive change in awareness, affinity, understanding, intent Often a.

Marketing Information Management Marketing Research.

Intro to Marketing Mr. Bernstein Promotions 1 Promotional Elements Advertising Publicity Sales Promotions Personal Selling.

Today we are teaching the Millennial Generation!!!!

Advertising An Element of Promotion Lesson Objectives Explain the concept and purpose of advertising Identify the types of advertising media Discuss.

E-commerce Marketing Communication

Television Bureau of Advertising Video Advertising in a Multi-Screen World 1.

E-commerce Marketing & Advertising

Media Basics. WHAT DO WE MEAN BY MEDIA? Media Classifications What Do Media Do? The Evolution of Media Roles The Media Industry Key Media Players.

LECTURE 8 Promotion. It is no longer enough for a business to have great products. Customers need to know about a great product and be persuaded to buy.

Get Inspired: MARKETING WITH VIDEO ACROSS THE CUSTOMER LIFECYCLE.

Brief Intro to Promotion & Promotional Mix Objectives Explain the role of promotion in business and marketing Identify the various types of promotion.

WF SEM I 3.02 Advertising Advertising. Terms Advertising: Any paid, non- personal form of communication by an identified sponsor Advertising: Any paid,

Out-of-Home and Mobile

Text Message Program AUDIENCE: Parents of Middle School Students

Overall, TV Ads Outperform All Other Media

© 2013 Cengage Learning. All Rights Reserved

3.04 Understand the use of direct marketing to attract attention and to build a brand.

Content Marketing.

Fuqua School of Business

Project Apollo Focused Direction for Reaching Your Most Valuable Consumers.

Types of Ads Advantages Disadvantages Newspapers Magazines Radio TV

Advertising Media The forms of communication through which advertising reaches its audience Newspapers Relatively inexpensive and timely; short life span.

Presentation transcript:

AOL Confidential - not to be reproduced or distributed without prior written consent of America Online, Inc. Using The Internet to Engage Consumers: Techniques and Technologies Harun Asad May 2006

Agenda Why Focus on “Engagement”? What Is AOL Doing?

Media Fragmentation BIGResearch, 2006 Outdoor Billboard Picture Phone Instant Messenger Ads Yellow Pages Satellite Radio Text Messaging MP3 Player Web Radio Video Games PDA Cell Phone TIVO 26 Different Media Word of mouth TV Cable ISP/Search Engine At Retail Radio Product Article In-Store Promo Newspapers Newspaper Insert Direct Mail TV Broadcast Magazines Internet Ads

ROI Models Are In Flux Traditional Reach Frequency Awareness Perception Intent New CTR Clicks Downloads Streams response

How Do You Capture Attention AND Drive Brand Equity?

A Framework for Engagement IAG Research, Making Engagement Work, April 2006

Engagement Drives Ad Recall IAG Research, Making Engagement Work, April 2006

What Is AOL Doing? Consumer Insights Programs and Products Targeting Measurement

AOL Consumer Insights Social Orientation Media Engagement

AOL NewsQuiz

AOL Community

AOL/Dove Calming Night

AOL Confidential - not to be reproduced or distributed without prior written consent of America Online, Inc. AOL Targeting Capabilities

How Does Targeting Fit With Engagement? Targeting

AOL Targeting Capabilities Audience Affinities Data Targeting Behavioral Targeting Content Affinities

AOL Measurement Efforts XMOS Partnership TW Research Council More To Come… Comscore Media Metrix

AOL Confidential - not to be reproduced or distributed without prior written consent of America Online, Inc. Using The Internet to Engage Consumers: Techniques and Technologies Harun Asad AOL Media Networks