by Dominic Erhart Viktor McSohm Simon Metzler

Content General Information How it works History World-wide expansion Food-usage in the UK Working Conditions Criticism

General information World's biggest fast-food chain ~ restaurants More than 100 countries ~ $ sales in 2005 ~ customers per day Main-sales in USA, Germany, France and Great Britain

How it works Franchising brand Restaurant = business for its own Concern sells food & licence to open a restaurant Profit of good restaurants No losses of bad going restaurants

History Founded in 1940 by Dick and Mac McDonald „Speedee Service System“ in 1948 Ray Kroc in 1955 in Illinois Partnerships with –Coca Cola Company –Disney

World-wide expansion USA: –cheap, inferior and unhealthy meal –50% inhabitants are 3 car-minutes away China & Russia: –status symbol –admired for its atmosphere and cleanliness –1st McDonalds in Russia: 1990 in Moscow

World-wide expansion

Food-usage per year in the UK tons of beef tons of chicken tons of potato products tons of cheese eggs buns litres of milk shakes and sundae

Working Conditions Now better than in the past Usually minimum-wage Long work shifts Standards have to be fulfilled Highest position: restaurant leader Not really better pay → no future-safe career

Criticism Food –Much fat and sugar –(chemical) additions –Source of meat and fish Working conditions Damage of the environment –Waste of the products –Clearing of the rainforest

Criticism Children as primary marketing group –Happy meals –Ronald McDonald –Children-birthdays at McDonald‘s Globalisation Protection of their trademarks and copyrights

THX for your attention… …any questions?