Online political consumption _________________ Conference on The politics of consumption/the consumption of politics Claes H. de Vreese The Amsterdam School.

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Presentation transcript:

Online political consumption _________________ Conference on The politics of consumption/the consumption of politics Claes H. de Vreese The Amsterdam School of Communications Research ASCoR University of Amsterdam October

Starting points Youth and media use Civic and political engagement – broadening the scope Internet use: detailed use, detailed understanding

Expectations (H1) Internet use (measured in time) is unrelated to political engagement and participation. (H2) news consumption (in traditional and online media) is positively related to political engagement and participation. Online activity in general is positively related to traditional political engagement and participation (H3a) and to digital forms of participation in particular (H3b). (H4) interactive online communication is positively related to political engagement and participation. (H5) A relative entertainment preference (REP) is negatively related to political engagement and participation. (H6) the explanatory value of differentiated Internet use exceeds the explanatory value of ‘traditional media use’ for understanding variation in young people’s political engagement and participation.

Method Web-based survey. 10,000 respondents in the age group were drawn from a database and invited to participate. 2,404 completes (M age 19.2 years, SD 2.29).

Measures I Political engagement: three items (alpha =.79) (M=1.92, SD=.76). political participation: digital participation and traditional participation. Digital participation: (PCA with Varimax rotation); two factors: digital passive participation and digital active participation. Digital passive participation (M=2.89, SD=.89); three items, alpha =.77. Digital active participation (M=3.05, SD=.88), three items, alpha =.59 Traditional political participation PCA; two factors: traditional passive participation, traditional active participation. Traditional passive participation (M=1.70, SD=.69); four items, alpha =.76. Traditional active participation (M=2.05, SD=.69); four items; alpha =.75

Measures II (IV) Reading time (NP); viewing time (TV) surfing time (Internet) (time displacement hypothesis). NP: days of reading newspapers (5 cat, M=3.69; SD=1.15) TV : The two factors; public channels viewing (M=1.83, SD=.73, alpha =.78) and commercial channel viewing (M=2.41, SD=.66, alpha=.78). Relative Entertainment Preference (REP) (measures as Entertainment viewing / (Entertainment viewing + News viewing). Respondents could choose, in five rounds, between two programs (entertainment versus news/current affairs). REP recoded to range from 0 to 1 with higher values expressing a relative entertainment preference (M=.73, SD=.24).

Measures III (IV contd) Internet Use: Four types of use: Internet news use; three item measure: (M=2.05, SD=.83; alpha =.59). Internet services use; three item measure (M=2.39, SD=.68; alpha=.65). Internet entertainment use; two item measure (M=3.59, SD=1.11; alpha =. 69). Club or associations activities; one item (M=2.46, SD=1.31). Frequency of Internet communication: ing (M=4.25, SD=.77) Social networking (chatting, online communities) (M=3.33, SD=.98), Forum participation (M=2.29, SD=1.24).

Results (Tables 1-5) Blockwise regressions ((1)soc-dem/controls; (2) print media, (3) television, (4) internet, ((5) political engagement). H1: time not important H2: news consumption, across the board, positively related to political engagement/participation H3: Positive relationships online activity and political participation, in particular digital forms of participation

Results II (Tables 1-5) H5: REP negatively related to political engagement and participation H6: explanatory values differentiated internet use > traditional media use (14- 25% vs 6-7%)

Discussion Youth and media use Civic and political engagement – broadening the scope Internet use: detailed use, detailed understanding; relative importance Networking online Digital citizenship?

Thank you!