REMCamp 2014 CRAIGSLIST TEMPLATE A publication of 30 Join

Craigslist Plan Complete your Craigslist Template right now! Download the Craigslist Guide at:

Set Up Your Craigslist Plan Index Create a Craigslist Sales Funnel Create Craigslist Ads Follow Craigslist Fundamentals

Add Headline, Photos, Description & Contact Details Index Create a Craigslist Budget Commit to Review Add Calls To Action and Lead Capture

Craigslist is a popular free (but time consuming) real estate advertising channel

Gone Vanilla Craigslist has gone vanilla with no clickable images or links and fewer opportunities to convert leads Zig When Others ZagOther Classified Sites

Guidelines Craigslist has gone vanilla with fewer opportunities to convert leads

Craigslist Fundamentals It’s free (but time consuming) The latest ads go to the top and you can’t buy the top ad Only active listings (don’t have to be yours) The list of “don’ts” exceed the list of “do’s”

Ad Campaign DESIGN & CREATIVE PUBLISH TO CRAIGSLIST PHOTO, PHONE, URL & TEXT GET PROSPECT S TO CONTACT YOU CONVERT PROSPECTS TO CLIENTS

Area Housing Search Craigslist has gone vanilla with fewer opportunities to convert leads

Ben Kinney Listings Craigslist has gone vanilla with fewer opportunities to convert leads

Open House Craigslist has gone vanilla with fewer opportunities to convert leads

Contact Details Under Photo Craigslist has gone vanilla with fewer opportunities to convert leads

Updated Listing Craigslist has gone vanilla with fewer opportunities to convert leads

Headline Craigslist has gone vanilla with fewer opportunities to convert leads

Gallery View Craigslist has gone vanilla with fewer opportunities to convert leads

Branded Craigslist has gone vanilla with fewer opportunities to convert leads

No Price, Website Link, Info Hotline Craigslist has gone vanilla with fewer opportunities to convert leads

CTA with an Automated Hotline and Text Craigslist has gone vanilla with fewer opportunities to convert leads 1.Use a Pretty Link Plugin or Buy a URL Friendly Domain 2. Forward to the “Ugly” Link 3. Don’t include words like “copy and paste” 4. Phone Hotline with Automated Message (Proquest) 5. Text line with automated text response

Borrow Hottest Listings Craigslist has gone vanilla with fewer opportunities to convert leads 1.Borrow the perfect listing (get permission) 1. Most Interesting - The Most Expensive Listing in Town. This is What You Get For $400,000. The Most Expensive Mobile Home in Town. The Narrowest Home in NYC. 2.Most Curb Appeal – Find a listing at the sweet spot of the hottest spot with the most beautiful curb appeal and photos. 2.Create the perfect ad. Short headline with Simple Description. Upload multiple photos. Include 5 best features in the description. Do not include the price. Add your contact details including IVR details and post a non-clickable link to your website with more photos (TOS) 3.Lead Capture. Get contact details as soon as prospect s or calls. Add then to listing alerts on your IDX or MLS. No clickable links improve number of calls. Include Phone Hotline, URL and Text contact details 4.Repost. Renew or update your ads as per latest Craigslist Rules (currently 48 hours). Have at least 5 ads running at all times. 5.(Ross) – Retarget ads to anyone who goes to your website to view the listing. Use AdRoll.com to set up the campaign and show them banner ads about homes in that area. Matt Jones

Create Ads Limited customization so focus on headline, photos and indirect calls to action

Create Ad Headline______ Description______ Photos______ Contact Details______ Voice Hotline______ Website URL______ Text Response______ No Price______ Indirect CTA______ Notes: Limited customization Post great photos No embedded image links or text links No instructions like “copy and paste”

Create 3 Craigslist ads TODAY

Next Quarterly Review BOSTON, MA | Dec 22, 2014 Add to Your Calendar

Congratulations on writing out your Craigslist Plan. Now make sure you print it out or upload it to your smartphone so you can view it anytime, anywhere. Then make sure you review it every quarter. Book out the time and spend at least an hour understanding your business and how your brand can help grow our business! … AND YOU’RE DONE!

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