AdSense

AdSense Basics Displays ads relevant to your content Content, Search, RSS Feeds, Mobile Earnings: CPC and CPM Free to sign up Google handles all billing, sales, etc. Paid in $100 increments

AdSense Ad Targeting Contextual Keyword analysis, word frequency, font size, and overall link structure of the web page Placement Advertisers choose specific ad placement Hand-picked or subsections of publisher websites

AdSense AdWords Hundreds of thousands of websites Google’s contextual targeting formula places ads based on keywords Placement performance report – Site-by-site basis – Identify well-performing sites

AdSense Ad Filters Competitive Filter Filter out competitors or specific advertisers Contextual Filter Eliminate inappropriate ads Editorial Review Google reviews and approves ads first

AdSense Setup

AdSense Placement Unobtrusive Put the user first Pages with text, place ads below article

AdSense Content

AdSense Content

AdSense RSS

AdSense Mobile

AdSense Reporting Channels: Custom and URL Integrate with Analytics – Optimize with geography, sources, pages – Know what pages users are spending time on Ad Network (OpenX) – Targeting – Ad rotation

AdSense Pros Run ads that will interest your users Google search technology Run ads targeted to your audience Filter unwanted ads Free and Easy

AdSense Cons Lack of customization Low CPM’s Anyone is approved Public service ads Limited

AdSense John Chow September 2006October 2006November 2006January 2007 AdSense: $352AdSense: $740AdSense: $872Direct: $750 IntelliTXT: $621IntelliTXT: $791Text Link Ads: $621 TTZ Media: $338Affiliate: $545 RSS: $57.14AdSense: $536 ReviewMe: $50IntelliTXT: $478 Text Link Ads: $30TTZ: $183 RSS: $175 ReviewMe: $150

AdSense John Chow