IP Audit Prelude to IP Strategy June, 2005 Maputo, Mozambique Intellectual Property and New Technologies Division

Process Overview n I. Review n II. New Term--Clusters n III. New Terms--Brands n IV. Survey of Audit Tool n V. Small Group n VI. Lunch n VII. Plenary session n VIII. Award of Certificates n IX. Follow Up

3 Review—what we have done n Learned about IP Strategy n Relationship of IP to Technology n Principle of technology OWNERSHIP. n How IP relates to economic growth n IP Incentives n IP skills n IP and funding n Practiced our theory

4 Economic Growth Technological Development and Solutions Networks Theme 3: Policies Theme 5: IP Audit & Plan Clusters Theme 4: Funding Policy Commitment IP Ownership Theme 2: IP Skills TOT/Licensing Marketing Theme 3: Incentives Education

5 Networks at Work R&D Network RC CE University CE University INCOME FLOWS RC Patents Trademarks Industrial Designs Geographical Indications Works (Technical Documentation, Schematics, Specifications) Know-How IP IP Portfolio Licensing Royalties R&D Joint Ventures Local&Foreign Investment Joint Venture Revenues from Sales Manufacturing Consultants Fees

6 Because IP is in Every Sector...

Medicine Traditional medicine Energy water Tourism Cultural Industries II. Clusters IT

8 More on Clusters n Technology and Science Parks n Physical places where clusters growth n Networks n Rings n Focus on competitive advantage n “Stand out/Fit In”

9 Hard vs. Soft Technology Park Strategies n Hard: Business model based on real estate and/or tax revenues n Soft: Business model based on IP assets, services and spillovers –employment, service industry (Singapore) –“ring effect” bus. stimulation (Princeton) –IP asset development (Stanford) –marketing –economies of scale

10 Characteristics of Soft Tech Parks: n Higher education research link; n Clustering and technology vision; n Intangible asset strategy; n Incubation, prototyping, marketing services; n Information management; n Incentive programs; n IP professional services available; n Funding for intangible asset rich start-ups; n Networks of networks

11 III.New Terms: Branding n Related to Clusters n Commercial branding n National brand n Human capital development/brain gain n Good technology cluster decisions n Market Mozambique

12 Challenges in Moving to IP Asset Strategy n Prioritizing education and R&D; n Incentives for scientists; n Prioritizing technology sectors--clusters; n Meeting the challenge of funding; n Using networking strategies n Training professionals who can work with IP; n Engaging in technology transfer with a clear definition and awareness of risk; n Using national branding and marketing;

13 IP Audit Tool n Review categories n Questionnaire format n Confidential n Data gathering n Prelude to IP Strategy