Quiz 3 1.Name one of Pavlov’s neutral stimuli. 2.According to Watson, his findings discredited the work of __________. 3.Who/what was superstitious? 4.In.

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Quiz 3 1.Name one of Pavlov’s neutral stimuli. 2.According to Watson, his findings discredited the work of __________. 3.Who/what was superstitious? 4.In the past 30 years there have been at least three congressional hearings on _________ _________. 5.Why would an American travel to Germany to study with Wundt? 6.Name one disorder that Kraeplin studied and described.

Ivan Pavlov (1927) Physiologist –Unconditioned Reflex –Conditioned Reflex –Launched “Behaviorist Movement” Aplysia californica explained underlying physiological mechanisms –Back-propagation of the neural message

Ivan Pavlov (1927) Physiologist –Unconditioned Reflex –Conditioned Reflex –Launched “Behaviorist Movement” Aplysia californica explained underlying physiological mechanisms –Back-propagation of the neural message

Cellular Mechanism of Learning Presynaptic From Gill – Big Effect Postsynaptic Motor Presynaptic From Mantle – Little Effect

If both are repeatedly active at the same time Presynaptic From Gill – Big Effect Postsynaptic Motor Presynaptic From Mantle – No Effect

Strength of Previously Weak Synaptic Junction is Increased Presynaptic From Gill – Big Effect Postsynaptic Motor Presynaptic From Mantle – Enhanced Effect

Watson and Rayner (1920) John Broadus Watson –Expanded Pavlov’s findings –Behavior comes from outside influences –Simple Non-Freudian explanation –The first clearly documented “taste tests” –The first I-O psychologist

Watson and Rayner (1920) John Broadus Watson –Generalization –Fear was contextually modified –Results opposed the eugenics movement

B.F. Skinner (1948) Father of Radical Behaviorism –Operant Conditioning (vs. Classical Conditioning) –Trained at Harvard (1931) –U. of Minnesota, Indiana –Back to Harvard –Felt unappreciated

B.F. Skinner (1948) Father of Radical Behaviorism –Noncontingent Reinforcement –Can results be applied to humans? –ADHD?

Bandura, Ross, and Ross (1961) Albert Bandura –Still at Stanford –Children learn (some behaviors) by example –What has TV done? –Violent behavior is more likely if it is rewarded (positively reinforced)