AUGUST 2015 SEPTEMBER CAMPAIGN

22 GET THE BEST – DON’T SETTLE FOR LESS Valid: 04 th Sept 2015 – 30 th Nov 2015 Book a balcony cabin for the price of an inside! Balcony cabins from just £299pp cruise only & £499pp fly cruise Enhance your customer’s holiday one step further; Upgrade from Bella to Fantastica experience from £50pp Upgrade from Bella balcony to All Inclusive Aurea balcony from £300pp Upgrade from Bella balcony to Yacht Club Suite with complimentary drinks and exclusive Yacht Club areas from £500pp

33 WE’VE GOT IT COVERED… Destinations & Itineraries: The campaign offers great destinations including Mediterranean, Southampton to Southampton itineraries, Northern Europe, Emirates and the Caribbean. Cruise from 7 to 15 nights. Travel Dates: Spans across 16 months of product, including departures from Winter 2015/16 through to Summer 2016 and Winter 2016/17. No need to wait for last minute deals! Choice of Ships: 11 of our 12 superbly designed MSC ships are included in this campaign Choice of Airports: For selected fly cruise bookings we have a choice of flights from London, Manchester, Dublin and Glasgow (Glasgow is for Emirates only). Other flights on request.

44 GET THE BEST.. FANTASTICA EXPERIENCE Upgrade from “Bella” to “Fantastica” experience from only £50pp “Fantastica” experience offers all the benefits of the “Bella” experience plus: Confirmed cabins on the upper decks and in the most convenient positions on the ship Flexible booking conditions Priority choice of dinner sitting Cabin service 24 hours a day (delivery is free) Educational and recreational activities dedicated to our youngest travellers Master Chef cookery courses for children MSC Voyager Club points to earn discounts and other benefits on subsequent cruises

55 GET THE BEST.. AUREA EXPERIENCE Upgrade from Bella balcony to Aurea balcony from only £300pp “Aurea” Experience offers all the benefits of the “Fantastica” experience, plus: Prestigious cabins with a view, in the bow on the higher decks Spa package with a spa welcome cocktail, one massage of your choice from the spa menu, tanning shower, private wellness consultation and free access to the Thermal Area throughout the cruise (adults only) Complimentary set of wellbeing products Exclusive access to the private solarium (adults only) Dinner in a reserved area of the restaurant with flexible “My Choice Dining” Priority boarding MSC Voyager Club points to earn discounts and other benefits on subsequent cruises All-inclusive drinks package (worth £24 per adult per day)

66 GET THE BEST.. YACHT CLUB Upgrade from Bella balcony to Yacht Club suite from only £500pp The epitome of luxury at sea, the “MSC Yacht Club” fares offer a cruise experience like no other, with an exclusive 24-hour butler service and a dedicated concierge, plus: All-inclusive MSC Yacht Club restaurant with flexible open dining times Soft drinks, cocktails, beer, wine and spirits included at all MSC Yacht Club venues and from the minibar in every suite Access to the private Top Sail Lounge and The One Sun Deck private complex, equipped with swimming pool, whirlpool bath, solarium and bar Top Sail Lounge including drinks, delicious finger food and desserts, afternoon tea and midnight sweets for a late night treat Private lift to the MSC Aurea Spa Luxurious suites with memory foam mattresses, Egyptian cotton sheets, pillow menu, marble bathroom, plasma TV and minibar MSC Voyager points to earn discounts and other benefits on subsequent cruises

77 EXAMPLE LEAD BALCONY RATES DestinationNights Lead Balcony (B1) Cruise Only £ Per Person Lead Balcony (B1) Fly Cruise £ Per Person Lead Price Based On - Med –Low Season7 £299£499 04/12/2016 Splendida Med – High Season7 £799£999 16/07/16 Preziosa Med – All Year Round11 £499£699 06/12/2016 Magnifica Southampton to Southampton Spring and Autumn 16 7 £549 + Free Car Parking N/A 21/09/2016 Splendida Emirates Winter 15/16 Winter 16/17 7 £349 £849 Flights - LON, MAN, DUB (GLA is available for Dubai Embark) 07/01/2017 Fantasia Caribbean – Miami All Year Round 7 £399£ /01/2017 Divina Caribbean – Miami All Year Round 14 £749£ /01/2017 Davina Caribbean – Barbados Winter 15/16 & 16/17 14 £999£ /01/2017 Poesia Cuba Winter 15/16 Buy O/S for I/S Rate 7 £299 Inside I1 cabin to Outside O1 (Balcony at a supplement) £1049 (from LGW) Inside I1 cabin to Outside O1 (Balcony at a supplement) 26/01/2016 Opera

88 4 x 7 night 2016 NO FLY cruises Full day and overnight in Amsterdam Lead fare £549pp for a BALCONY + Free car parking Sailing Dates - 07/09/2016, 14/09/2016, 21/09/2016, 28/09/ nights + from Southampton to Southampton 2016 cruises Sailing 24 April 2016 – Southampton, Le Havre, Hamburg, Invergordon, Kirkwall, Greenock, Dublin, Cork, Southampton. 11 Nights in Balcony £1199pp + free car parking Sailing 06 May 2016 –Southampton, Hamburg, Invergordon, Kirkwell, Dublin, Greenock, Cork, Southampton. 10 Nights in a Balcony from £1099pp + free car parking EX SOUTHAMPTON CRUISES DayArrivalDeparturePort WED 18:00Southampton THU09:0019:00Zeebrugge (Bruges) FRI09:0023:59Amsterdam SAT00:0109:00Amsterdam SUN07:0018:30Hamburg TUE08:0022:00Le Havre (Paris) WED08:00 Southampton

99 CAMPAIGN CREATIVE Example of Campaign Creative – Available to all trade partners to be used on websites and all other marketing activities.

10 A4 TRADE FLYER Available for use digitally with agents and in any trade facing activity Dropping in BP Mailbag to all agents A4 2 x Sided agent facing training flyers have been produced for trade to cover core areas: Med Summer Med Winter Caribbean Emirates Southampton to Southampton Ask your account manager for digital copy or us at

11 HOW TO BOOK All offers are available to book 24/7 on MSC Book: The narrative for this campaign is “Get the Best”. Access MSC support material through MSC Book Need help with MSC Book ?– there is a how to book section on the website. HOW TO FIND OUT MORE INFORMATION.. Visit MSC Book To request the full travel agent campaign brief – please contact your account manager or us at BECOME AN MSC CRUISES EXPERT… Want to become an MSC Cruises Expert? Complete our online training programme –

12 Add on the “All Inclusive” drinks package from just £22 per day This includes cocktails, beer, spirits, wine, prosecco, ice-creams and much more! It’s cheaper for the customer to buy in advance and you get commission too. Plus, we pay commission on pre-bookable flights and shore excursions. WHAT ELSE…?

13 TRADE COMPETITION Win your chance to see world famous Dynamo with VIP tickets! Book a balcony cabin in our new MSC Cruises “Get the best, don’t settle for less…” campaign and you will be in with the chance of winning a place at our VIP experience on Wednesday 06 Dec 2015 in Birmingham hosted by MSC Cruises What’s included: Your VIP Ticket to see Live Dynamo Magic Show Overnight Hotel Accommodation in Birmingham How to Enter: Book a balcony cabin online on any cruise and you can enter our competition your booking reference to stating “I want to ***Applicable to all new bookings made between 04 Sept and 30 Sept 2015***

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