HOW DOES YOUR SOCIAL MEDIA MEASURE UP?. Why Social?

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Presentation transcript:

HOW DOES YOUR SOCIAL MEDIA MEASURE UP?

Why Social?

The Real Reason… What are those Facebooks anyway?

You Can’t Afford NOT to be Social

Rules of Engagement Choose Your Measurement – Brand awareness – Audience connectivity – Community engagement – Brand ambassadors

Return on Investment

Target Audience

Desired Actions Click to edit Master text styles Second level Third level Fourth level Fifth level

Desired Actions

Data Reports Software Recommendations -All-inclusive Hootsuite (freemium) Sprout Social (paid) Simply Measured (freemium) -Twitter Twtrland Twitonomy TweetStats Tweetreach Tweriod -Built-in analytics Facebook Instagram YouTube Pinterest

Data Reports

Adjusting for Success How is your content stacking up? Change content  Add images  Share user-generated content Change times  Reflect user online period  Schedule posts Advertising  Identify opportunities for paid posts  Ensure messaging aligns with existing campaigns

Get Results Nice work with that Internet thing you do.

Questions? Val Beerbower PR, Communications Manager Downtown Dayton Partnership (937) ext. 230