│ 1│ 1 What are we talking about?… Culture: Visual Arts, Performing Arts, Heritage Literature Cultural Industries: Film and Video, Television and radio, Video games, Music, Books and press Creative Industries & Activities: Design, Fashion Architecture Advertising Related Activities: Cultural tourism ICT & Mobility Services, Gaming, etc.

Key Elements of the Cohesion Policy Reform Investments should focus on key areas for growth and jobs as outlined in the Europe 2020 strategy. The majority of the budget should be concentrated on few priorities closely linked to the EU 2020 growth strategy. Clear and measurable targets on the impact of the investments. Simplification │ 2│ 2

│ 3│ 3 More coherent use of available EU funds Comprehensive investment strategy: aligned with Europe 2020 objectives Coherence with National Reform Programmes Coordination: cohesion policy, rural development, maritime & fisheries funds Objectives and indicators to measure progress towards Europe 2020 targets Effectiveness: introduction of a performance framework Efficiency: reinforcement of administrative capacity, cutting red tape Operational Programmes Partnership Contract Common Strategic Framework

│ 4│ 4 A menu of thematic objectives Research & innovation Information and communication technologies (ICT) Competitiveness of Small and Medium-sized Enterprises (SMEs) Shift towards a low-carbon economy Climate change adaptation & risk prevention and management Environmental protection & resource efficiency Sustainable transport & removing bottlenecks in key network infrastructures Employment & supporting labour mobility Social inclusion & combating poverty Education, skills & lifelong learning Institutional capacity building & efficient public administrations

Billion EUR Less developed regions164.3 Transition regions31.7 More developed regions49.5 Cohesion Fund66.4 European territorial cooperation8.9 Of which Cross border cooperation6.6 Transnational cooperation1.8 Interregional cooperation0.5 Outermost regions and northern sparsely populated regions 1.4 Youth Employment initiative3.0 TOTAL325.1

│ 6│ 6 How does EU Regional Policy support Cultural and Creative Industries? Current programming period ( ) € 6 billion allocated by Member States of which: € 2.9 billion for protection & preservation of cultural heritage € 2.2 billion for the development of cultural infrastructure, € 797 million for assistance to improve cultural services. And support under other relevant headings RTD & Innovation, SME promotion, information society, tourism, urban regeneration, human capital

Investments in the field of culture can be supported in the new strategy if they: contribute to research, technological development and innovation (Thematic Objective 1) enhance innovation, e-culture, access to and use and quality of ICT (Thematic Objective 2) enhance the growth and competitiveness of SMEs (Thematic Objective 3) preserve and protect the environment and promote resource efficiency (Thematic Objective 6) through the development of culture and natural heritage promote employment through development of endogenous potential (Thematic Objective 8) promote social inclusion, combat poverty and discrimination (Thematic Objective 9). │ 7│ 7

Economic Activities – Cultural and Creative Industries support may be included in SME or innovation or ICT related measures “e-culture” (digital content related to culture and digital heritage) added to the investment priority concerning the strengthening of ICT applications investments in culture that do not have sustainable economic impacts should not be a priority for the ERDF maintaining and renovating the cultural heritage can have a positive impact on crafts and traditional sectors of industry as well as tourism Any financial intervention in these fields should be grounded on wider developmental strategies with a sound economic rationale. │ 8│ 8

ERDF will pay attention to: using Cultural and Creative Industries to design and implement targeted implementation strategies focused on the delivery of the Europe 2020 objectives mapping regional assets, taking into account the level of development of Cultural and Creative Industries in the region concerned involving by an inclusive approach all cultural, administrative and political actors in the decision making process adopting strategic and inclusive approaches to investments and the use of financial resources to synergies need to be developed in the use of the Structural Funds, the Creative Europe Framework Programme, the Programme for the Competitiveness of Enterprise and SME (COSME), Horizon 2020 – the Framework Programme for Research and Innovation, the European Creative Industries Alliance, national and/or regional programmes for the Culture and Creative industries and other possible sources of funding focus interventions on support to the new cultural sectors closely linked to innovation and creativity. │ 9│ 9