Web 2.0: Making the Web Work for You, Illustrated Unit B: Finding Media for Projects

Objectives Understand copyright Use Creative Commons Find images Find video Find music Web 2.0: Making the Web Work for You, Illustrated

Objectives (cont’d) Obtain permission and credit sources Understand terms of use Post your files online Protect the rights to your work Web 2.0: Making the Web Work for You, Illustrated

Understanding Copyright Copyright law   Category of intellectual property law   Gives authors of original works a monopoly on their work for a limited time   Components of copyright Originality Fixation Expression Web 2.0: Making the Web Work for You, Illustrated

Understanding Copyright Copyright protection   Duration Lasts life of author plus 70 years U.S. Copyright Office Web site (   Gives you a bundle of rights: To make copies To create a new work based on the original (a derivative work) To distribute copies To perform or display the work publicly and digitally Web 2.0: Making the Web Work for You, Illustrated

Understanding Copyright Determining whether fair use applies to your intended use (no permission required) Web 2.0: Making the Web Work for You, Illustrated

Understanding Copyright Copyright infringement   Unauthorized use of rights of a copyright holder   Even accidental infringement can lead to penalties Works no longer protected by intellectual property law are in the public domain   No one owns them or controls their use   Content can be used and modified Web 2.0: Making the Web Work for You, Illustrated

Using Creative Commons Creative Commons (CC) licensing   Offers an easy way to assign copyright   Lets creators decide which rights to retain while allowing others to use the work under certain conditions selected by the owner Owner can choose type of license (require simple attribution, restrict commercial use, or not allow derivative use) User can download work confident that owner’s intentions for use are clear Web 2.0: Making the Web Work for You, Illustrated

Using Creative Commons Web 2.0: Making the Web Work for You, Illustrated

Using Creative Commons Web 2.0: Making the Web Work for You, Illustrated

Finding Images Use a standard search engine   Time-consuming and ineffective Search photo-sharing sites   Users post CC-licensed or public domain content (such as flickr.com) Web 2.0: Making the Web Work for You, Illustrated

Finding Images Web 2.0: Making the Web Work for You, Illustrated

Finding Video Search for CC-licensed videos on flickr   Web sites like YouTube or Hulu prohibit you from downloading video Use Internet Archive   Nonprofit organization that works with Library of Congress to provide free access   Houses various media   Well known for its collection of usable content Web 2.0: Making the Web Work for You, Illustrated

Finding Video Web 2.0: Making the Web Work for You, Illustrated

Finding Video Right of publicity   Protects against use of an individual’s likeness for commercial advantage Right of privacy   Protects us from interference with our right to be left alone and to protect ourselves from unwarranted publicity   Model release is needed when using photos/video for commercial purposes and the individual is recognizable Web 2.0: Making the Web Work for You, Illustrated

Finding Music Search for CC-licensed music on Internet Archive Web site (such as jamendo.com) Legal purchase of a song gives you certain rights of personal use To properly post a song on the Internet, permission (a license) is required Web 2.0: Making the Web Work for You, Illustrated

Finding Music Web 2.0: Making the Web Work for You, Illustrated

Finding Music Creating music collaboratively online (ccMixter and OWL Multimedia) Web 2.0: Making the Web Work for You, Illustrated

Obtaining Permission and Crediting Sources Getting permission to use a work versus crediting the creator of the work   Using a work improperly may result in unpleasant legal action Web 2.0: Making the Web Work for You, Illustrated

Obtaining Permission and Crediting Sources Permissions request should include specifics about what you want to use and how you want to use it Web 2.0: Making the Web Work for You, Illustrated

Obtaining Permission and Crediting Sources Silence is not always golden   Do not assume you have permission to use a work until you actually receive it Giving credit doesn’t get you off the hook   Attribution is no defense against infringement Web 2.0: Making the Web Work for You, Illustrated

Understanding Terms of Use Learning how to find and negotiate terms of use involves   Locating terms of use No universal standard on where terms of use appear or how informative they are Look for links such as Terms, Terms of Use, Copyright, FAQ, About Me, About Us, etc.   Using terms of use Terms should clearly identify copyright status or licensing and how users can use materials If you don’t agree with the terms, don’t use the site Web 2.0: Making the Web Work for You, Illustrated

Posting Your Files Online Verify that you can legally share the work Each site has its own uploading process Fair use examples Web 2.0: Making the Web Work for You, Illustrated

Protecting the Rights to Your Work Register a work with the Copyright Office   Legal advantages Clearly establishes you as copyright owner; if someone infringes your work, you can file suit for statutory damages or attorneys’ fees If your work is pirated, you can prevent pirated copies from entering the United States Include a copyright notice with your work Insert a digital watermark in image or file Web 2.0: Making the Web Work for You, Illustrated

Summary Importance of understanding copyright law Understanding restrictions on the images, video, and music you find on the Web Obtaining permission and crediting sources Understanding terms of use Posting your files online Protecting the rights to your work Web 2.0: Making the Web Work for You, Illustrated