Mobile Optimise Or die…. We’re all at it…nearly For the first time mobile internet usage has overtaken desktop.

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Presentation transcript:

Mobile Optimise Or die…

We’re all at it…nearly For the first time mobile internet usage has overtaken desktop

We’re all at it…nearly For the first time mobile internet usage has overtaken desktop Mobile will surpass desktop usage by 2015

We’re all at it…nearly For the first time mobile internet usage has overtaken desktop

More numbers Affiliate Window has revealed the following stats for mobile retail in December. Boxing Day saw an excess of 50% of traffic through a mobile device for the first time ever. 47,100 sales each day originated from a mobile device (smartphone and tablet). 19,900 of these were through a smartphone. 664 clicks originated from a mobile device every minute. 822 sales were generated through a smartphone each hour % of revenue generated for its advertisers in December was through a mobile device.

And this…

Content Understand your audience’s mobile habits

Content Long vs short is not the question

Content Learn how to write

Content Be visual