Use Your Smartphone for Good: How to Make a Difference Online in Two Minutes or Less Presented by: Lisa Maatz AAUW Vice President of Public Policy & Government.

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Presentation transcript:

Use Your Smartphone for Good: How to Make a Difference Online in Two Minutes or Less Presented by: Lisa Maatz AAUW Vice President of Public Policy & Government Relations

Why Use Social Media for Advocacy? Public message. Easy access to influencers/officials. No cost. Connection-building Available 24/7 – you can fit it into your schedule!

Goals of Social Media Advocacy Increase visibility for a policy position. Influence policymakers and constituents. Recruit new activists.

Ways to Use Facebook for Advocacy Spread information about your issue of cause. Share items that ask folks to take action. Take over a politician’s page.

Example: Spread Information

Example: Ask for Action

Example: Take Over

Ways to Use Twitter for Advocacy Spread information about your issue or cause. Consider using a tweetchat or a Twitter storm to broaden the reach. Share items that ask folks to take action. Tweet at politicians. Ask influencers to tweet your message.

Example: Spread Information

Example: Ask for Action Tell Congress to restore unemployment insurance for Americans seeking work in this economy bit.ly1gAVEHa #RenewUIbit.ly1gAVEHa It’s time for Congress to get back to work helping Americans get back to work bit.ly1gAVEHa #RenewUIbit.ly1gAVEHa Why would we cut something that kept almost 2 million people from falling into poverty? bit.ly1gAVEHa #RenewUIbit.ly1gAVEHa For every $1 spent on unemployment benefits, $2 are pumped back into the economy. So let’s #RenewUI bit.ly/1gAVEHabit.ly/1gAVEHa Tell Congress to extend emergency unemployment insurance benefits! bit.ly/1gAVEHa #RenewUI bit.ly/1gAVEHa

Example: Tweet at Politicians

Example: Influencers Share Message

Example: All. Those. Goals.

Pay Attention to Metrics & Be Strategic! Bitly: Use to make shortened links for Facebook & Twitter and to track clicks.Bitly Twitter –Twitonomy (shows retweets, favorites, reach, most influential users)Twitonomy –Tweriod (when to tweet)Tweriod –Hootsuite (schedule tweets)Hootsuite Facebook –Use Facebook Insights (aim for at least 5% engagement rate) –Activity Log (schedule your posts)

Strategize Before You Begin! What’s your goal? Who is your audience? What’s your message? What types of content and channel(s) would work best?

Things You Can Do RIGHT AWAY Strategize about your goals. Connect with AAUW on social media. Join AAUW Action Network.

AAUW National on Social Media

Questions? Contact the Policy Team! (202)