Alcohol and Young People Marie Bisset & Matthew Bowman Bolton Healthy Schools team
What do these people all have in common?
Trends Most young people do not drink 11–15-year-olds increased from 5 units/week in 1990 to more than 11units/week in 47 %of 15-year-old girls had been drunk in last month compared with 37 % of boys Increased numbers of young people drink in the street Most young people get their alcohol from their parents
Consequences Effects on health Education Sport Looks Relationships Careless An embarrassment
Units: What is a unit? One unit of alcohol is 10ml by volume, or 8g by weight, of pure alcohol Recommended safe limits: Men: 3-4 units/day, 28 units a week Women:2-3 units/day, 21 units a week Young people: no safe limits Binge drinking: 10 units for men, 7 units for women
Calories: 4xWKDblue= + A bottle of lambrini (1 litre)= + + 4xPints of Stella= + +
Young People-mixed messages
Suggest that drink can contribute to sexual appeal.
Imply that alcohol has contributed to sexual or social success
Subverted message 0.024%
How much did this advert cost?
Links to sport
Price
Adults:
You are here
The Chief Medical Officer advises that: Being alcohol free until you are 18 is the healthiest and best option. If you decide to drink it should not be until you are at least 15yrs old. After 15 if you do drink you should not drink more than 2-3 units/day for girls and 3-4 units/day for boys 15-17yrs you should not drink every week, and never on more than one day/week
Where to get help: The Parallel Young Peoples Health Centre 360 substance misuse service for young people and families School Nurse Teen Life Check: Teen health quiz for year olds - NHS Teen LifeCheck Teen health quiz for year olds - NHS Teen LifeCheck