In the mid-1930s, Alan H. Monroe developed a pattern for persuasive messages that has become something of a standard because of its effectiveness. It is.

Slides:



Advertisements
Similar presentations
QUICK, EASY, and FUN (The best way to prepare a speech) Produced by Walter W. Beveridge, DTM on November 6, 2010.
Advertisements

Engineering Communication The Power of Persuasion "Technical ability is obviously crucial to success in an engineering career. But of equal importance.
Chapter Twenty-Six Organizing Persuasive Speeches.
Speaking To Persuade & Appendix B – Sample Speech
LCCC ENG 111 KimAlyse Popkave, M.Ed., CMI, CPPC Instructor1.
The Persuasive Process
English III American Literature Persuasive Speech 101.
Reading and Writing About Literature Poetry. Responding to poetry Give poetry a chance Like songs, you may not like a poem the first time you hear it.
1 Matakuliah: G1062/Public Speaking Tahun: September 2006 Speaking to Persuade Pertemuan 12.
Persuasive Speaking Chapter 14
How To Write A Speech Objectives: Use effective strategies to organize and to outline presentations, use effective verbal strategies in presentations,
WRITING A SPEECH. If you are asked to write a speech on your On Demand Writing test, it will more than likely be a persuasive speech. You should always.
Persuasive Speaking to Sell. A technique for organizing persuasive speeches that inspire people to take action. It was developed in the mid- 1930s by.
Persuasive Speaking (taken from Exploring Communication) The art of convincing someone to think, believe, or act as you want them to.
Chapter 16 Persuasive Speaking. The nature of persuasive speeches Persuasive Speeches attempt to influence audience members.
Introduction to Persuasive Speech Writing
Chester “Chet” Boyd offers (in academic regalia) (in academic regalia)
Persuasion Principles of Speech Chapter What is Persuasion? How have you been persuaded today? Used in all aspects of life Both verbal and non-verbal.
Being persuasive… Learn how to persuade your peers!
Monroe’s Motivated Sequence
PERSUASION.
Reflection helps you articulate and think about your processes for communication. Reflection gives you an opportunity to consider your use of rhetorical.
Essay Writing Terms Please fill out the notes you have been given. This will be on your test!
COM 110 Writing & Delivering Your Persuasive Speech Chap
Persuasive Speech.
Introduction to Public Speaking Chapters 15 and 16.
THE ARGUMENTATIVE OR PERSUASIVE ESSAY Mr.Wilson – LMAC - English.
Become A Better Speaker
Demonstration Speeches
The Demonstrative Speech. What is a demonstrative speech? A speech that tells/shows an audience how to do something It requires that you provide instruction.
RHETORIC “The art of finding the available means of persuasion in a given case” - Aristotle.
Monroe’s Motivated Sequence. THE FIVE STEP PROCESS: 1. Attention 2. Need 3. Satisfaction 4. Visualization 5. Action.
Mr. Valanzano Business Communications.  Communication – the transfer or exchange of thoughts, information, ideas, and feelings by speech (verbal), writing,
How to Be More Persuasive. Credibility A speaker is more persuasive when he is perceived as credible. We trust people who reveal their own personal failings.
PERSUASION. Credibility: - Audience’s perception of how believable the speaker is - Factors of credibility: Competence- how the audience regards the intelligence,
Warm Up Write a paragraph about your favorite TV commercial or one that you remember for some reason and tell me why…
Mrs. May LRW January 19, 2016 Take out your yellow sheet and MLK/MX packet. Argumentative Speech.
STEPS FOR PASSING THE AP RHETORICAL ESSAY 4 Components 4 Components 1) What is the author’s purpose? What does the author hope to achieve? 1) What is the.
Chapter 7 Types of Speeches. Informative Speaking Communicates knowledge Communicates knowledge Provides new information Provides new information Provides.
Persuasive Speaking. The nature of persuasive speeches Persuasive Speeches attempt to influence audience members Speakers want to: –have audience adopt.
Write down 3 sentences 2 sentences should be truths about yourself. 1 sentence should be a lie about yourself. For example: I was raised in Houston. I.
Verderber, Verderber, Sellnow © 2011 Cengage Learning COMM 2011 Chapter 16 Persuasive Speaking.
Chapter 24: Persuasive Speaking
Persuasive Speeches To persuade is to advocate, to ask others to accept your views. A Pocket Guide to Public Speaking.
Persuasive Speeches.
PERSUASIVE PRESENTATIONS CHAPTER 14 Shamsa Salem & Hajer Rashed.
Persuasive Speech Outline
The PRIMARY goal of a PERSUASIVE SPEECH
Chapter 16 Recap/Lecture
Chapter 16 Speaking to Persuade.
Principles of Persuasive Speeches
A POCKET GUIDE TO PUBLIC SPEAKING 5TH EDITION Chapter 24
Chapter 7 Speech: Exploring Communication
Persuasive Speaking.
Demonstration Speeches
THE ALAN MONROE MOTIVATED SEQUENCE PERSUASIVE SPEECH ORGANIZATION PLAN
University of Northern IA
University of Northern IA
Chapter 12 Persuasive Speaking
Chapter Fourteen The Persuasive Speech.
Motivational speech work
Essentials of Public Speaking
A SPEAKER’S GUIDEBOOK 4TH EDITION CHAPTER 26
Persuasive Speech Outline
Monroe’s Motivative Sequence
Invitation to Public Speaking, Fourth Edition
Chapter 15 Objectives Identify four action goals of persuasive speaking Distinguish between immediate behavioral purposes and ultimate goals Describe and.
A POCKET GUIDE TO PUBLIC SPEAKING 5TH EDITION Chapter 24
Monroe’s Motivated Sequence
PERSUASION.
Presentation transcript:

In the mid-1930s, Alan H. Monroe developed a pattern for persuasive messages that has become something of a standard because of its effectiveness. It is both logically and psychologically sound. It is known as the motivated sequence. I highly recommend it for your next speech, since it is explicitly designed to move an audience to action.

Attention(Intro) This step is designed to gain the interest of the listeners. One of the biggest problems here is assuming you have the audience's attention. In fact, assuming the step as given causes problems throughout the entire speech. You cannot persuade someone unless you have his or her attention. This step is very similar to the traditional introduction.

Need/Problem(pt 1) The need step is used for developing or describing some problem or for demonstrating that the audience has a need for the speech you are giving. You want them to say to themselves, "I need to hear this," or "Something needs to be done about this!" Again, don't assume the need is obvious. Remember that this step involves need from the standpoint of the audience member. The door-to-door salesperson who says "I need one more sale so I can go to Hawaii" is being ineffective; he should address the prospect's need.

Satisfaction/Solution(pt 2) Next, present a solution to the problem you presented in the Need step. Show how to satisfy the need. Scratch the itch. The Need step and the Satisfaction step appeal primarily to left-brained, logical thinking (although you always need some appeal to the right- brain thinking as well, especially in terms of clarifying information). In this step, you want the audience to think, "That will work!"

Visualization(advantages) pt 3 This is where we get into true persuasion. The purpose of this step is to develop within your audience an image of the consequences of their choices. If you want them to do something, you have to help them create in their minds an image of the good things that will happen if they do what you want them to do. Or, help them imagine the bad consequences of not adopting the policy.

Visualization (cont) In this step you are appealing more to right-brain thinking; you want to get them emotionally as well as logically involved, and you want them to feel those consequences on a gut level. In the Satisfaction step, you wanted them to think, "That will work." In the Visualization step, you want them to think, "That will work for me. I can do that. I can see myself doing that."

Action(conclusion) The action step should move your audience to actually do something about your speech. To do this, you need to have some clear and specific action for them to take. "Somebody should do something" only frustrates them, because they have no direction. Even "give some money to this cause" lacks motivation. Tell them, "I want each of you to give just $10 to this. If you can do more, fine. But don't you agree that $10 is within reach of all of us?" Or whatever it is you want them to do. You should know from the beginning of your speech what exact action you are going to ask them to take.

Action (cont) A traditional conclusion is woven together with the action step. Recap of main ideas/summary Reference to Hook