June 27-29 2006Casuality Seattle: A Conference for Casual Game Developers, Publishers and Distributors 1 Casual Games: State of the Industry. Chris Early,

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June Casuality Seattle: A Conference for Casual Game Developers, Publishers and Distributors 1 Casual Games: State of the Industry. Chris Early, Studio Manager, Microsoft Casual Games Andrew Pedersen, VP, Electronic Arts David Roberts, CEO, PopCap Games Michael Schutzler, SVP Advertising and Worldwide Games, RealNetworks Paul Thelen, CEO, BigFish Games Moderator: Gabe Zichermann, CMO, Boonty 11:30am June 27 th

June Casuality Seattle: A Conference for Casual Game Developers, Publishers and Distributors 2 Our Greatest Achievements 20 minute brain breaks are healthy! Tetris Try Before You Buy Putting gameplay before all else

June Casuality Seattle: A Conference for Casual Game Developers, Publishers and Distributors 3 The Biggest Threats Cloning, knock-offs (x2) Poor game “discovery” Consolidation (x2) Fragmented user communities Stupid Venture Capital

June Casuality Seattle: A Conference for Casual Game Developers, Publishers and Distributors 4 Future Casual Gaming Platforms The PC will dominate (x3) The Wii will be a very serious opportunity (x2) Convergence of Handheld and Mobile Platforms shouldn’t be that important

June Casuality Seattle: A Conference for Casual Game Developers, Publishers and Distributors 5 Connections between Casual & Core? Core gamers detox with casual games Online community and direct-to- consumer are the connectors XLA proves that core gamers are also casual gamers (x2) Isn’t everyone a potential casual gamer?

June Casuality Seattle: A Conference for Casual Game Developers, Publishers and Distributors 6 What Keeps You Up at Night? New Platforms = Greater Risks State of the economy Consolidation John Vechey

June Casuality Seattle: A Conference for Casual Game Developers, Publishers and Distributors 7 What We Love About our Jobs Smart people, great conferences Creating fun experiences (x2) Fast dev cycle / feedback loop Seeing original ideas come to life John Vechey

June Casuality Seattle: A Conference for Casual Game Developers, Publishers and Distributors 8 Casual Games: State of the Industry. Chris Early, Studio Manager, Microsoft Casual Games Andrew Pedersen, VP, Electronic Arts David Roberts, CEO, PopCap Games Michael Schutzler, SVP Advertising and Worldwide Games, RealNetworks Paul Thelen, CEO, BigFish Games Moderator: Gabe Zichermann, CMO, Boonty 11:30am June 27 th

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