Super Bowl Ads – Worth the Cost? Shanna Carrow Amy Wilson

Goal of advertising: Make the product memorable Companies spend a lot. Do they get a return? Super bowl ads: $3.5 million dollars for 30 seconds Concern: Commercials don’t impact long-term memory Advertising and Money

Long-Term Memory “Since repetition is the foundation of consumer memory, companies just might be better off with 10 $300,000 commercials than one $3 million commercial” – Judith Austin What creates a long – term memory: RepetitionSensesEmotion

Repetition Use catchy slogans or jingles that consumers will repeat on their own Jingles – Oscar Mayer Meow Mix Free Credit Report.com Slogans: Subway – Eat Fresh Five dollar foot long

Senses Emotional commercials – positive vs negative Remember both positive and negative Paris Hilton – Carl’s Junior ad (negative) Doritos – Positive Humor increases memorability (Judith Austin)

Take Away Advertisements that are remembered are the repeated ones Also, the funny ones Same company, different commercials Budweiser Smaller companies – is it worth it?

What’s Your Opinion? Jingle? Humor? What commercials impact you the most? Who will win the super bowl? Who is mad about the 49ers?

Source print-deploy-layout_1_10478_10478.html print-deploy-layout_1_10478_10478.html Judith Austin