Welcome! 2013 Olympic Peninsula Tourism Summit. Tourism is Serious Business.

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Presentation transcript:

Welcome! 2013 Olympic Peninsula Tourism Summit

Tourism is Serious Business

Total Direct Spending 2012 by County*: $108.3 Mason County $116.2 Jefferson County $212.3 Clallam County *In millions

Annual Payroll Generated by Travel Spending* – $31.8 Mason County $28 Jefferson County $62.2 Clallam County *in millions, 2012 figures

Tourism Industry Employment* - JOBS 1,300 Mason County 1,440 Jefferson County 3,240 Clallam County *2012 figures

Local and State Taxes generated by Tourism Spending* $6.8 Mason County $7.9 Jefferson County $14.9 Clallam County *in millions

Who/What Is OPTC? Olympic Peninsula Visitor Bureau (Unincorporated Clallam County) Port Angeles Port Townsend Sequim Forks Neah Bay Sekiu/Clallam Bay Lake Quinault Innkeepers Association - Grays Harbor County Jefferson County Tourism Coordinating Council: Port Hadlock Kalaloch/Hoh Rain Forest Port Ludlow Brinnon / Quilcene (North Hood Canal) Mason County Shelton Jefferson County Tourism Coordinating Council:

2012 OPTC Highlights

OlympicPeninsula.org

Travel Planner & Co-op Mailings

Who Is OPTC? 2012 Puget Sound Marketing focused on the Olympic Culinary Adventure

Who Is OPTC? Familiarization Tour focused on Olympic Culinary Adventure

Who Is OPTC? Southern Vancouver Island 2012 Outreach CHEK TV Times Colonist Ads Radio, The Ocean, KOOL FM and The Q

Who Is OPTC? 2012 Media value: $11,351,537

Find us!

Who Is OPTC? August 2012 UK Film Crew shooting “American Times” $15 Million Value over the next 5 years

Who Is OPTC? Founding Member

Who Is OPTC? 2013 Highlights Spring I-5 Corridor Partner Campaign : Contesting and promotions on The WOLF in Portland and Seattle Pandora Internet Radio Buy Print ads in Seattle Magazine South Sound Magazine

Who Is OPTC? 2013 Highlights Strategic Plan

Who Is OPTC? 2013 Southern Vancouver Island Contesting on the Q & the Zone Radio Stations Black Press Print Ads and Contesting Guest Services Show Media Relations Web Specials

Who Is OPTC? Fall Into the Olympic Peninsula Lisa McMahan, SparkLoft Media

What’s Next? – Research Who is our Customer? What are their expectations? What channels are they tuned in to? What is our competition doing?

– Branding What is the expectation of the OP in the mind of our customer? What do we tell them to inspire travel decisions?

– Branding What is the expectation of the OP in the mind of our customer? What do we tell them to inspire travel decisions?

Tourism is Serious Business.

At OPTC, we take it seriously.