Red Hat Pharmacy Team Members: Akil Wiltshire Shivan Ramlochan

Business Model Canvas Key Partners: Hospitals Doctor Suppliers Health Centers Key Activities: Selling medication Delivering medication Recommending over the counter medication Value Proposition: Purchasing over the counter medicine online Medication can be delivered Can recommend over the counter medication based on symptoms query Ease of use and convenience Customer Relationships: Get: Advertisement, Social Networking Keep: Good Service Grow: Customer Loyalty Specials Customer Segments: Elderly Busy working people People who buy medication Channels: Building Phone Internet Key Resources: Stock Workers Internet access Cost Structure: Workers’ wages Stock cost Vehicle maintenance Vehicle fuel Building rent Utility bills Server cost Server maintenance Revenue Streams: From the sales of stock Annual registration fees Renting mobile and online services

Channel Experiments Interview individuals with questions concerning their favorite form of purchasing (directly-in-store, over-the-phone or online).

Pass/Fail The experiment is proven successful if at least 40% of the interviewees give a positive review.

Physical Channel Economics Cost of StockProfit: 10-25% of the Cost of Stock Delivery Cost: Dependant on whether the customer wants a delivery and if the customer is registered Discount Direct Physical Channel Revenue Business PriceCustomer Benefits Delivery Cost

Internet Channel Economics Cost of StockProfit: 10-25% of the Cost of Stock WebsiteDelivery Cost: Dependant on whether the customer wants a delivery and if the customer is registered Discount Direct Internet Channel Revenue Business PriceCustomer Benefits Online BusinessDelivery Cost

Insights from Customers The customers was having questions about the online services as well as the delivery services.

Hypothesis Initially we believed we could of delivered any form of medication to customers We also believed that anyone could of use the mobile application and website. We assumed everyone is computer literate. Everyone has access to a phone. The elderly would be most interested with the delivery service.

Experiments We interviewed customers about the following:  The competition and problems they encounter with them.  What they think about a pharmacy that delivers medication.  How do they buy.  What matters to them.  Their budget.  How they normally collect prescribed medication.  Would they be interested in an online/phone-in pharmacy.  Would they be interested to contact pharmacist before a doctor visit.

Results  The competition don’t have a delivery service and lack ease of access.  Some of them were optimistic about the deliveries merely being concerned the prescription aspect.  They buy both online and point of sale.  Their budget are of all categories.  They collect prescription medication in a pharmacy.  They like the idea but is concerned will it be reliable.  They would prefer to get consultation before doctor visit.

Iterate Establish advertisement of business socially to get more feedback and contact other pharmacies that do delivery services to find out some pain and gains from there point of view.

Any Questions?