1 New Channel Opportunities Sony 1394 & XCL Cameras and Media Cybernetic Software and Services Marc de Kanter (Media Cybernetics) Ilias Levis (Sony) September 2005

2 Topics About Media Cybernetics Market Product Packaging and Positioning Opportunities Pricing and Compensation Support Availability

3 Who is Media Cybernetics Media Cybernetics Develops software for image capture, processing, analysis, display, and management. 10 Offices Worldwide More than 170 Worldwide Dealers More than 30 Value-Added Resellers More than 20 OEMs Part of Roper Industries Roper Industries, Inc (NYSE Symbol ROP) Web Site 24 Companies in Four Divisions Revenue 1.21B

4 Market Stable market with many new opportunities Customers are looking for systems rather then individual components. Software is becoming increasingly important to get the sale. Two market leaders looking to expand their business through their channel.

5 Sony Cameras DFW –DFW X710 –DFW SX910 XCD –XCD-V50, XCD-V50CR –XCD-X710, XCD-X710CR –XCD-SX910, XCD-SX910CR

6 Imaging Application Development Camera Kits Media Cybernetics Software Image Analysis Software Easily store, manage and extract knowledge from your images and data. Collaborate effectively with your colleagues. Image analysis solutions for scientists and professionals in research, medicine, production and quality control. IQstudio offers modern tools for fast image analysis application development.

7 Product Packaging and Positioning Image Pro SDKIQ Studio Image Pro SonyIQ Run Time Image Pro PlusIQ Base Image Pro AppsIQ Apps Development OEM Boxed Product Custom Apps Boxed systems (Camera + Software) Custom systems (C+S+Custom Development) Development and OEM systems (C+S+ Development Environment and Licenses) Combination of the above

8 Opportunities Add additional value to each sale Handel larger projects with higher profits Access to new OEM markets Shorting sales cycles Up-sell existing customer base

9 Pricing and compensation Boxed Solutions –Pricing –Compensation: Discount based on volume Custom Systems: –Pricing –Compensation: Percentage of sale based on dealer involvement Development Systems –Pricing –Compensation: Discount based on volume for development platform and volume of run-time licenses

10 Support Structure Sales Support Media Cybernetics Sony Sales Representatives Cameras Marketing support Sales support Application support Development support Technical support Product and System development Software and System Integration Marketing support Sales support Application support Development support Technical support

11 Availability Sony Camera Capture Driver for Image-Pro –Available 2006 Image-Pro family IQbase IQstudio TWAIN Driver for Sony Cameras –Availability: Now Image-Pro family IQbase IQstudio

12 Success Stories Industrial - Media Cybernetics developed a custom application based on IQStudio for the world leading manufacturer of equipment and consumables for materialographic surface preparation of solid materials. –The application is used to acquire images, collect associated data, measure and analyze. It archives and manages data and extract knowledge - from desktop to enterprise level. The ability to connect this application to materialographic preparation and analytical equipment and seamlessly transfer data, sets a new milestone in the integration of laboratory data. Bioscience - With the guidance of scientific and medical imaging supplier, a Media Cybernetics distributor, a major Bioscientific Institute deployed more than 400 copies of Image-Pro Express. –The software is used to control and acquire digital images. Image-Pro Express is also used for analysis, archiving and reporting.

13 Media Cybernetics at Show Wednesday 9am-3pm Marc deKanter