: neuro & Quik-e Foods 1 Meeting: 9-May-2013 Tommy Whitaker VA Area Manager

Functionality & Consumer Usage Occasions 2

New Product Innovation

4 We have partnered with Grocery and Drug Chains including Supervalu, A&P and Ahold 175 coolers March 2012 Current Grocery and Drug Partners

5 Over last two years, neuro has partnered with many C-Store Retailers across the country Current National C-Store Partners

1970s 1980s 1990s 2000s2010s Refreshment Low Calorie Benefit Healthy Functional Evolution of the Functional Category THE OLD CONSUMER (static or shrinking numbers) THE NEW CONSUMER (high growth demographic) Seeks refreshment Seeks flavor over function Doesn’t think about negative health affects Seeks the lowest price possible Demands noticeable functional benefit Demands Low Calorie Demands positive, AND no negative health affects Seeks Premium products Willing to pay more for products that meet these criteria The consumer-driven evolution of what a beverage should deliver 6

116% 51% 136% neuro Distribution gained double digit points of ACV in 2012 ChannelMax ACV Dec-11Max ACV Dec-12Change% Change Food % Drug % Convenience % 7 Source: AC Nielsen Distribution Neuro ACV by Channel

Among the major brands in the functional category, neuro is the biggest contributor to the overall sales growth. 8 5% Convenience Channel Source: AC Nielsen * MM $ Sales ** % Contribution of Growth -3% -2% 0.1% 0.4% 2% 3% 5% 8 Total Category Contribution to $ Growth – Conv 8 **

ACV ACV Convenience Channel Dec 2011Dec 2012Point Change Bliss 18%40% 22 Sonic 19%35% 16 Sleep 14%27% 13 Passion 10%24% 14 Trim 13%14% 1 Sun 12%14% 2 Source: AC Nielsen Double digit ACV gain in Top 4 Sellers 9 Neuro ACV – Convenience 9

Vel. Growth Vs Prior -7% 690%-13%-2%27%-9%-27%-25%5%-23%-43%0%-10%-11%11%0% Sales (Mn $) Sales Change -8%54%1540%24%-3%80%-9%51%-24%980%171%1345%500%856%10%-33%0% ACV SUM SKU Velocity: Brand sales / SUM ACV ($000) Glaceau has the maximum SKU velocity as well 1. Sum of average ACV for all brand SKUs SKU velocity for Neuro is closer to SOBE & FUZE Source: AC Nielsen 10 Food Channel Latest 52 weeks SKU Velocity 10 Competitive Velocity by SKU - Food 10

Standards: All six SKUs available and in distribution Set Neuro to established flow Allow for POS on ALL points of availability Set retails less than equal to $2.59 (edlp) & less than equal to 2/$4.00 (promo) Neuro 2013 Merchandising Agreement Account& Address-_________________________________________ Account Contact-_________________________________ Neuro Contact-_____________________________________ Account Phone-___________________________________ Frequency: Implement Neuro’s 12 month calendar: 8 months-edlp & 4 months- promo feature Promo months of Mar, May, Aug, Oct Conquer Cold : Multiple points of availability Capture the counter, open air cooler, barrels. Secondary Cold distribution. 11 *Neuro and distributor agrees to provide feature discounts, merchandising & marketing support. _________________________________________________________________________________________________________ Account Signature/Title Neuro Signature/Title Date Eye & Arm position, no top shelf or bottom three shelves in cold vault door with a minimum of six facings (set 6 for success) Penetrate the Perimeter: Rack Attack (min 6 case pack-out) Funding and Promotions: Neuro will pay $50 for ½ glide (5 facings) or $100 for full glide (9 facings)