SAMSUNG GALAXY S6 Local Digital Idea

Samsung innovations are the core from the competitors. But audience is simply not awared of them! From the first glance, audience typically perceive most of the Samsung innovations as useless and not motivating to buy, but… As soon as WE educate consumer, provide him with some experience, and deliver exact RATIONAL benefit for each innovation, they become reason to buy WHAT WE HAVE LEARNT FROM SAMSUNG GALAXY S5!

Even iPhone loyals are unhappy with Apple loosing innovations edge Samsung is the most innovative brand Our objective to change Apple in terms of Top Of Mind Samsung is clear leader in terms of sales While Apple is still leader within consumer minds But Apple is loosing it’s “momentum” Let change consumer’s mind with Samsung Innovation

WHAT WOULD INNOVATION WE HAVE ON SAMSUNG GALAXY S6! A BETTER BODY FASTER CHARGER 4K Display Special Feature – Retina Scaner

BIG IDEA OUT OF THE BOX, THE NEXT GALAXY YOU LOVE – SAMSUNG GALAXY S6 have experienced After the campaign, 1mil Vietnamese people have experienced and confirmed Samsung Galaxy S6 – the next Samsung Galaxy they love

DIGITAL ACTIVATION TACTICS

DIGITAL PLAN TeaserEngagementSustain Before Global LaunchReady for LocalAfter Local Launch Create the curiosity & desired about Galaxy S6 from lead info during global launch Create a big buzz at local via Local launch & Local Digital Activities. Drive to sales Sustain the interests & Drive to sales

TEASER – DIGITAL ROAD MAP Before & After Global LaunchBefore & After Global Launch Online ForumsOnline NewsFacebook Channel Prepare for Local launchPrepare for Local launch Release leaked info about the next innovation from Samsung: - Feature - Design - Powerful features Cooperate with as much as possible Online Forums/News/Fanpges/Groups to create the curiosity & desired about Samsung Galaxy S6 Hot- Fanpages Samsung Product – FB Group Release leaked info about the next innovation from Samsung: - Feature - Design - Powerful features Join and share the articles from Forums/Hot-fanpages to other Members Live-Stream Offline for HN, HCM, Can Tho, Da Nang The first-time ever, the big Offline Live-Stream for all the big Cities to gather all the big fans from the most 20 active Forums to create a big Buzz on the Market

ENGAGEMENT – DIGITAL ROAD MAP Ready for Local LaunchReady for Local Launch Before Local LaunchLocal LaunchAfter Launch Online Forums (top 20 forums) Product Review & Hand-on Do Live – Streaming the Local Launch Event on top 5 forums Engage with “SAMSUNG GALAXY S6 – THE NEXT GALAXY YOU LOVE!” – Testimonial Online Activity Sustain Lifestyle / Product Usability Content Kick-off 1 st Product Sale on top 5 forums Always-on MEDIA SUPPORT / OWN CHANNEL SUPPORT: 1.MASSIVELY AWARENESS: Online Banner (Popular News in VN/ Facebook Channel / GDN…), SEM, and EDM 2.Samsung Mobile Vietnam Facebook Channel, Samsung Mobilet Vietnam YouTube

SUSTAIN – DIGITAL ROAD MAP Sustain Online Forums (top 20 forums) Engage with “SAMSUNG GALAXY S6 – THE NEXT GALAXY YOU LOVE!” – Testimonial Online Activity Lifestyle / Product Usability in multiple formats: - Video - Interactive Info-graphic - “Experts” Box on top 5 forums for specific “Samsung Galaxy S6” Always-on MEDIA SUPPORT / OWN CHANNEL SUPPORT: 1.MASSIVELY AWARENESS: Online Banner (Popular News in VN/ Facebook Channel / GDN…), SEM, and EDM 2.Samsung Mobile Vietnam Facebook Channel, Samsung Mobilet Vietnam YouTube Multiple Activation at store on big Cities to drive for Sales

ENGAGEMENT DIGITAL ACTIVTY SAMSUNG GALAXY S6 – THE NEXT GALAXY YOU LOVE! Idea: Convince consumer via direct experiences on Samsung Galaxy S6 and confirming on it.

Digital is the opportunity to convince and convert our target audience to the Samsung Galaxy s6 and get advocacy out of them! Pre-storeAt StoreConvertAdvocate CONSUMER PURCHASE BEHAVIOR

THE USER JOURNEY

Have you tried Samsung Galaxy S6? Which feature you like most? I DO Have you tried! Push every 6 minutes for the new Testimonial faces on the Digital Billboard Push 3 times per days for any Online Banner the new updating for Testimonial Faces HOW TO EMPLIFY THE TESTIMONIAL TO SOCIAL GDN Online Banner on Popular New Sites

HOW TO REMARKETING TO WHO INTERACTIVE WITH US FROM 1 st PHASE? remarket with in-store coupon offer remarket with coupon offer remarket to build awareness and top of mind of our new product remarket as part of reputation management - push positive content via text ads / visual ads remarket to say Thank You for them making the 1 milli on celeberation mark remarket to convince them to make the switch CRITERIAREMARKETING APPROACH

KPI & BUDGET TeaserEngagementSustain No. of Articles on Online Forums: 200 No. of Buzz: 3,000 No. of Articles on Online Forums: 500 No. of Buzz: 14,000 No. of Articles on Online Forums: 200 No. of Buzz: 3,000 No. of Testimonial Submission: 1,000 * This KPI is organic without Media support 10,000 $ Online forum article 3,000 $ Live streaming 12,000 $ (including microsite production, Pulling / auto-update on digital billboard, online banner) & online banner production 10, 000 $ online article

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