Patrizia Pepe Prof. Alessandro Sinatra A.Y

Patrizia Pepe’s Strategy Focus on 3 sizes 40 weekly collections 20/25 new moells Revolutionary cycles for fabric products  Time to market: 1-5 weeks  Flat organization  suppliers (almost exclusive) Showrooms

Patrizia Pepe’s Strategy 2 seasons guidelines for mini collections Showrooms Weekly visit of retailers  Consulting on products  Mixing/matching  Visual merchandising  Trainig staff Weekly video - conferences (7 Europe) Very high sell out and share of turnover Continuos mini-orders  (Low working capital)  Good assortment  Good image  Increased enticity of customers Growth for the store & the company

Patrizia Pepe’s Strategy Very high sell out and share of turnover Continuos mini-orders  Low working capital  Good assortment  Good image  Increased enticity of customers Growth for the store & the company SOLID PARTNERSHIP FROM A CONTRACTUAL LOGIC TO PARTNERSHIP

Two different models MAKE - TO – ORDER  Innovation – trend setter  Push logic  Strong image  High risk – high margin  Long process MAKE – TO – STOCK  Pull logic (followers), copy.  Speed (time to market): 20 days, 2 months  Whole sale model  No investments in image  No brand building  Shorter financing cycle  Closer to market fashion trends Partenership with production & trade Zara – H&M – Promod … Contractual relations in the production line pipe