K J Somaiya Institute of Management Studies and Research, ( SIMSR) SIMSR, consistently ranked amongst the top 20 B-Schools of India, is one of the most prestigious B – schools in the country with a pool of talented and brilliant students from all over the country. At SIMSR, we believe in “Jnandeva tu Kaivalayam” – Knowledge alone Liberates. With this philosophy, SIMSR combines academic rigor and industry exposure to meet challenges of the competitive business environment. With an aim of transforming students into managers with sound business acumen to translate vision into reality, SIMSR strongly believes in developing new frontiers of knowledge. Not only has SIMSR proved its excellence on the academic front, but has also carved a niche for itself in the sports and cultural fraternity. 1 MELANGE 2013

 Event showcasing an exciting amalgamation of best managerial abilities, creativity, smart moves and the brightest and the biggest ideas from the future managers of the country’s best and finest B-School.  An exciting culmination of the management and cultural entertainment over two days.  Average attendance of including colleges from all over the country such as the prestigious IIMs, JBIMS, Symbiosis, Xavier’s, NMIMS, graduation colleges from Mumbai and many more.  Successful Tie Ups with Mahindra SAP University Alliance M TV ONGC Godrej Pepsi Eveready Onida Pidilite Bajaj Barista Red Bull And many more over the past years 2 MELANGE 2013

S.NO. CONTENTAMOUNT ( IN RS. ) 1Title Sponsor8,00,000 2Main Sponsor5,00,000 3Co– Sponsor2,00,000 4 Event PartnerRefer the subsequent pages 5Banner SpaceRefer the subsequent pages 6WebsiteRefer the subsequent pages 7Stalls15,000 for 3 Days or 6,000 for one day 8Media Partner5,000 + Articles & radio ; all media related promotion 9Spoken Ads3,000 for 10 mentions per day in various events 10Melange MerchandiseT– shirts for Melange ( 600 in number) for 1,00,000 Opportunities to Sponsor

S. NO. CONTENTAMOUNT (IN RS. ) 1Banner Space Main Venue (4x6 ft) 10,000 2Banner Space Event Venue (4x6 ft) 5,000 3Banner Space Drop Down Banner (20x5 ft) 15,000 4Banner Space Main Gate banner (10x3 ft) 20,000 6Website Space Scroll Ads 5,000 for a week 7Website Space Flash Banner 10,000 for a week with 1000 hits per day

With an expected footfall of 7000 during the event, Mélange 2014 provides a platform to the sponsor in terms of brand visibility and promotion. The audience mainly comprises the age group between 15 to 30 and provides ample opportunities to the sponsor to “Catch them Young” The Title Sponsor for Mélange 2014 would enjoy exclusive benefits through the event as it will stand to remain the main brand name associated with the festival.  Co branding with Mélange 2014 ( “XYZ presents Mélange 2014 – For a better tomorrow…)  Logo presence in all brochures, posters and passes  Logo or name on outdoor roadside hording banners.  Logo and name on 900 (500 Mumbai) DSN screen all over India.  Logo and name presence on TV ads and Radio Ads.  Name on business standard advertisement.  Marketing via all social media channel – facebook, Twitter, youtube etc.  Exclusive use of Side drops for every event  Presence in every media related publicity (newspaper articles and radio spots, banners etc)  Stall space for publicity in the campus  All publicity done for the event will have the sponsor’s name associated  Full last page ad on the event brochure to be sent to B-schools across India  Full-length flaps on the SIMSR building (approx. 20 x 10 feet)  Website (Logo Presence on all pages) + a special banner on the homepage linked to a sub-page of the sponsor.  Couple of Spoken Ads per event  Flash Ad (at the time of inauguration and on every subsequent day)  The product jingle will be aired on Radio Mélange at regular intervals  Mid event spots dedicated to the main sponsor  Logo presence on the event t-shirt with Mélange 2014  A multi-media presentation at the venue if the sponsor wishes to.  Other benefits on discussion with the company and the Sponsorship team (*All banners shall be provided by the sponsor) 3 Sponsor Benefits Title Sponsor MELANGE 2013

Mélange 2014 would be witnessing over 20 events in a period of 3 days ranging from management games to cultural extravaganzas. These events are highly popular in the college circuit and will draw in huge numbers. The main – sponsor for Mélange 2014 would enjoy the following benefits:  Associate branding with Mélange(“Mélange 2014 in association with XYZ”)  Logo presence in all brochures, posters and passes  Logo or name on outdoor roadside hording banners.  Logo and name on 900 (500 Mumbai) DSN screen all over India.  Logo and name presence on TV ads and Radio Ads.  Name on business standard advertisement.  Marketing via all social media channel – facebook, Twitter, youtube etc.  Banners across three event venues  Presence in media related publicity (articles and radio spots)  Website (Logo Presence on all pages)  Spoken Ad per event  Flash Ad (at the time of inauguration + closing of main event)  One filler dedicated to the main – sponsor  Rights to one Management event  Special mention in the brochure of Mélange 2014 which will be sent to more than 1200 b-schools of India  Other benefits on discussion with the company & Sponsorship Team (*All banners should be provided by the sponsor) 4 MELANGE 2013 Sponsor Benefits Main Sponsor

4 MELANGE 2013 Sponsor Benefits Co- Sponsor The co – sponsor for Mélange 2014 would enjoy the following benefits:  Associate branding with Mélange(“Mélange 2014 in co-sponsored by XYZ”)  Logo presence in all brochures, posters and passes  Logo or name on outdoor roadside hording banners.  Logo and name on 900 (500 Mumbai) DSN screen all over India.  Name on business standard advertisement.  Marketing via all social media channel – facebook, Twitter, youtube etc.  Banners across three event venues  Presence in media related publicity (articles and radio spots)  Website (Logo Presence on all pages)  Spoken Ad per event  Flash Ad (at the time of inauguration + closing of main event)  One filler dedicated to the co – sponsor  Special mention in the brochure of Mélange 2014 which will be sent to more than 1200 b-schools of India  Other benefits on discussion with the company & Sponsorship Team (*All banners should be provided by the sponsor) Event Partner As an Event partner, one can enjoy the exclusive rights to a particular event:  Backdrop at the event spot  + 2 additional banners (4 x 6 feet)  Website ad (on event page)  Mention on radio spots for the events  Mention in the event brochure to be sent to B-schools across India  The event can be tailor made for the Event Sponsor  Other benefits on discussion with the company & Sponsorship Team (*All banners should be provided by the sponsor)

4 MELANGE 2013 Sponsor Benefits Media Partner As an Media partner, one can enjoy the exclusive rights to a particular event:  Backdrop at the event spot  + 2 additional banners (4 x 6 feet)  Website ad (on event page)  Mention on radio spots for the events  Mention in the event brochure to be sent to B-schools across India  The event can be tailor made for the Media Sponsor  Other benefits on discussion with the company & Sponsorship Team (*All banners should be provided by the sponsor) Website Sponsor Melange Merchandise Hospitality Partner The Sponsor will enjoy space on the website which is expected to be seen by over students in colleges pan India. Merchandise in the form of T-Shirts / Caps will be distributed among the participants of Mélange The sponsor can buy out branding space on the t – shirt. The Hospitality partner would be the only one to provide with all the travel and stay arrangements for the team coming from outside Mumbai.  Logo of the hospitality partner in every promotional campaign of Mélange 2014  Logo on the Mélange website as the Official Hospitality Partner  Banners across event venues  Partner Jingles and names will be aired on Radio Mélange

 The official Online partner of Melange  Logo in the Melange website, posters and banners.  Banners across event venues.  Full publicity on all the social media activity and online events. 6 MELANGE 2013 Sponsor Benefits Online Partner Telecom Partner  Mention of sponsor on every communication of the event like SMS, s etc.  Logo of the partner in telecom every promotional campaign of Mélange 2014  Logo on the Mélange website as the Official Telecom Partner  Banners across event venues  Partner Jingles and names will be aired on Radio Mélange Stalls/Kiosks The sponsor through stalls would be able to display and promote its merchandise or any other product offering as it may wish to. Spoken Advertisements  Sponsors can also promote themselves by way of spoken ads.  Announcements on Radio Mélange will be made at regular intervals at various  event venues. Food And Beverage Partner  Would be the official Food and Beverage partners of Melange 2014  Would be given an exclusive stall for merchandising  Logo of the hospitality partner in every promotional campaign of Mélange 2014  Logo on the Mélange website as the Official Food and Beverage Partner  Banners across event venues  Partner Jingles and names will be aired on Radio Mélange

8 MELANGE 2013 Events

9 MELANGE 2013 Notes:  The events and charges are subject to changes.  The events can be tailor made depending on the event sponsors.  1st instalment for the sponsorship should be made at least 1 month prior to actual event, in order to include the Logos and banners on Brochures, Websites and T shirts.  Full payments should be done 1 week prior to the actual event. Events

10 MELANGE 2013 Date: 14 th - 16 th February 2014 Days: Friday, Saturday & Sunday Venue: K.J.Somaiya Institute of Management Studies & Research, Vidyanagar, Vidyavihar (East), Mumbai – Website: For any further details contact: 1)Nikhil Bansal ( ) 2)Manish Murthy ( ) Event details