DOCUMENT #:GSC15-PLEN40 FOR:Presentation SOURCE:TTC AGENDA ITEM: 6.5 IPTV CONTACT(S): Kaoru Kenyoshi Shinji Ishii IPTV in TTC Kaoru Kenyoshi (Presenter) Network architecture SWG Leader Shinji Ishii (Author) IPTV Working Group of TTC Global Standards Collaboration (GSC) GSC-15

Highlight of Current Activities (1/2)  IPTV services in FTTH environment Over 17 million subs. (1/3 house hold in Japan)  (in Japanese)  Widely spreading IPTV services in Japan IPTV subs.: Over 1 million IP multicast, retransmission of digital terrestrial in real-time, VoD, download  Harmonized domestic specifications and international standard; especially ITU-T Reporting to the MIC (governing legal authority in IPTV services) and cooperation with domestic specifications through TTC member. Domestic specifications conform to ITU-T standards. IPTV-WG member consists of IPTV operators, Telcos, Broadcasters, Cable standardization organizations and manufactures (network, TV sets, etc.). 2

Highlight of Current Activities (2/2)  IPTV Working Group Technological discussion and consensus of ITU-T contributions from Japanese member Network Architecture SWG  Synergy with IPTV-GSI and NGN-GSI (SG11, 13)  Liaison with NGN Working Group in TTC QoE SWG  Liaison with Network management Working Group in TTC (SG12) Content protection SWG  Content protection and Service protection excluding network security (SG17) End system SWG  Terminal equipments including Middleware, Home network (SG9, 16) 3

Strategic Direction  IPTV market grows steadily Development and standardization were achieved for basic IPTV services  Next: for continuous IPTV market growth We need discussion of standardization theme for the next generation IPTV services. 4 time Accumulated standardization work volume Stable growth IPTV-GSI FG-IPTV Next generation Standardization time IPTV-GSI FG-IPTV IPTV subs. now delay

Challenges  IPTV-WG will consider next generation standardization issues in step by step. 1.Standardization for reducing cost and keeping QoS/QoE  More efficient standardization issues in international 2.Harmonization with next generation IPTV services in Japanese SDO, Organization and SDO.  Next generation standardization for advanced IPTV services In ITU-T  Pick up next important standardization items 3.Feed back ITU-T standardization status to the MIC and TTC member, and then make consensus for next ITU-T meeting action plan and contributions. 5

Next Steps/Actions  Important standardization items will be chosen from market trends of IPTV services environment. (plan) IPTV market treads and analyses of next IPTV service in other countries IPTV service related infrastructure  e.g. Network: NGN already widely spread in Japan Already started: IP retransmission of digital terrestrial in real-time Advanced functionality in TV sets  3D, Network function, etc.  Above examples are effective environment for next IPTV services. 6

Supplementary Slides 7

IPTV terminal in Japan  3 types of IPTV receiving equipments in Japan Include IPTV receiving terminal function in the TV set STB type (with HDD connectivity function) Include IPTV receiving terminal function in the PC  Governmental policy in Japan Analog terrestrial service ends in July 2011  Governmental “eco point” for TV sets, air conditioner, etc. 8

Advanced function of TV sets  New function in this year Big hit 3D movies, Live 3D broadcasting of 2010 FIFA World Cup  3D television, 3D Blu-ray player and 3D PC are comparatively good sales in this year. Live 3D broadcasting: not only broadcasting and cable but also IPTV  Networked TV set and HDR (hard disk recorder) Anytime (time shift viewing) anywhere (any room in home) 9