Liquidus Bannerlink for Autos

Page 2 Bannerlink Data Driven Rich Media ad unit listings within each ad unit Dynamic inventory updates Listing video with music and human voiceover Optional Features Inventory Listing Filters Customizable button labels and calls-to- action In-Banner Video Spanish version Classic Bannerlink Demo Non-Expandable Demo

Page 3 Expandable and Non-Expandable Turn a 30-second spot or promotional video into an interactive digital ad Accepts video of any length Menu includes: Contact us Social share Map location Website redirect Optional final-screen image for messaging and call to action Click for IBV Only expandable demo Click for IBV Only non-expandable demo IBV Only

Page 4 Bannerlink Optional Creative Cover Display Ad Cover and Header graphics can be added to any Bannerlink to emphasize branding, messaging, and calls to action. IBV with Header Graphic Cover Display Demo Header Graphic Demo Tier 2 Carousel with Header Graphic

Ad size is 320x50 Works on ALL mobile devices, including iPhones Expands to full length of device on click Responds to all mobile gestures (e.g. pinch, zoom, click) Mobile Bannerlink 92% of consumers use a mobile device to research and compare prices* *According to MediaPost

Bannerlink - Tier 2 Solution Bannerlink Carousel Display inventory for all participating dealers in single ad unit Vehicle video for each listing Inventory updated daily Geo-targeted listing inventory based on Zip Code Filter data by New/Used, Make, Model Optional In-Banner Video Optional In-Banner Video Dynamic messaging Hits on All Major KPIs Low Funnel Activity Search Inventory Find a Dealer

Bannerlink - Tier 2 Solution Bannerlink Build & Price Build & Price data integration Geo-targeted inventory Dynamic messaging and incentive integration Reporting measures all user interactions within ad unit: Models selected, number of builds completed, vehicles viewed, contact dealer Hits on All Major Key Performance Indicators (KPI’s) - Low Funnel Activity ✓ Build & Price ✓ Search Inventory ✓ Find a Dealer Optional In-Banner Video

Bannerlink – Tier 2 Solution Compare & Conquest ‣ Dynamic Compare Data Integration ‣ Dynamic Incentive Integration ‣ Hits on Major KPIs - Low Funnel Activity ✓ Build & Price ✓ Search Inventory ✓ Find a Dealer

Bannerlink Reporting ▶ Reporting portal provides automated metrics Available 24/7 Download excel report reports automatically ▶ Comprehensive performance reporting tracks: Impressions served Interactions Clicks Video play time Time spent, etc… ▶ In-depth metrics with Tier 2 Carousel Most clicked Model Most clicked Year, Make, Model

Tier 3 Success Stories Page 10 Shaver Preferred Motors – Chicago 400K impressions in 6 months 82 hours interaction time Interaction rate of 20.8% CTR of.11% Fahrney Auto Group– Fresno 1M impressions over 12 months 374 hours interaction time Interaction rate of 25.2% CTR of.09% Wallace VW – West Palm Beach 1.2M impressions in 8 months 305+ hours interaction time Interaction rate of 27.6% CTR of.10%

Texas Ford DealersHouston Cadillac DealersHouston Honda Dealers Tier 2 Success Stories

Key Value Proposition Consumer Engagement Typical autos rich media ad unit = 1.42%* Bannerlink average engagement rate = 14.8% Bannerlink average interaction time per campaign per month = 50+ HOURS Bannerlink click-through rate =.07% Bannerlink provides the advertiser the ability to put their entire inventory in front of a user – IN PAGE. Bannerlink provides advertisers with a more qualified customer post click. Page 12 * DoubleClick Rich Media Benchmarks 2014 Dynamic Display advertising impacts prospects at all stages of the marketing funnel.

Displays entire inventory in single ad unit Promotes an engaging, interactive experience for online consumers Dynamic inventory with daily updates No set-up fees Various Sizes and functionality Quick and easy creative changes Include 30-second spot or promotional video in- banner Robust, in-depth reporting beyond fundamental clicks & impressions Low cost Why Bannerlink? 160x600 Non-Expanding bannerlink

Page 14 Advance.Liquidus.net is a resource portal available to you 24/7 and provides sales resources, a demo library, as well as a link to view reporting metrics. The online ordering interface can also be found here. How to Place a Bannerlink Order: The order portal is an easy to use interface that walks you through the order process from selecting a Bannerlink format, to uploading assets and entering advertiser information The process is super easy for autos – you simply need to know the advertiser’s info and provide a logo and/or optional creative files such as an MP4 video or cover/header graphics, if applicable. Your Liquidus Account Manger will be alerted via automated once your order is submitted and will respond to you confirming receipt Liquidus will secure the inventory data and your Account Manager will create tags for trafficking which will be sent to you along with a preview of your Bannerlink campaign An alert will be sent 7 days prior to your Campaign End Date. You may extend any campaign date by sending written request to your Liquidus Account Manager. Liquidus will auto-deactivate campaigns based on the campaign end date unless notified. Bannerlink ad tags will be ed to you within 48 hours of Liquidus receiving final inventory feed. Bannerlink turnaround time is typically between 3 – 7 business days. Providing accurate information and all accompanying files at the time you place the order will help to expedite this process. Procedures

Liquidus Contacts Page 15 Anna Jeon, Account Manager Dana Haskins, VP, Account Services Chris Carlton, President