The Healthier Food Mark: why it matters? Bronwen Jones Deputy Director Food Policy Unit Defra

Food Matters: Towards a Food Strategy for the 21 st Century

The politics of food

Why food matters: economy 3.2 million jobs £172bn sales in % of UK national output, the UK’s largest single manufacturing sector

Why food matters: environment 18% of UK total GHG emissions; agriculture contributes 7% of UK total GHG Produces waste, water pollution, loss of habitats and biodiversity But also landscape, land management, biodiversity benefits

Why food matters: health Consumers are better informed and more demanding about the food they eat 40% of us will be obese by 2025; 60% by ,000 premature deaths could be avoided by matching nutritional guidelines Cardiovascular disease Cancer Stroke Hypertension Dental decay Too much saturated fat Too much added sugar Too much salt

Co-ordinating Government policy Machinery of Government changes in October 2008 Working across Government – as well as lead responsibilities on farming, the food industry and their environmental impacts working on – Social impacts and health and wellbeing, food inequalities, food poverty, food skills – International activity on global food security and sustainability Holistic view to achieve four policy goals set out in the PMSU ‘Food Matters’ report: Foster collaborative working; add value to others’ work; and enhance the Government’s reputation on food policymaking

What do we want to achieve Food matters objectives: Fair prices, choice access to food and food security through open competitive markets Continuous improvement in safety of food Healthier food; More environmentally sustainable food chain

How can the HFM help deliver these objectives? Provides a market for healthy sustainable food Provides a better food offer for people in hospitals, schools, care homes and canteens Engages with them on health and sustainability issues; and Shows government leadership.

Thank you