ENROLLMENT SHAPING 2007 Action Steps

Admitted Students Point-in-cycle Trend--Census Source:

Enrolled Students Point-in-cycle Trend – Census

Total Indianapolis Students Registered by Week

Nursing Heads by Week

Nursing Credits by Week

AdmittedEnrolledGraduateAlumniDonorProspect

Stop Out Freshman Beginner External Transfer Intercampus Transfer The Many Doors to IUPUI— Undergraduate

The Many Doors to IUPUI Stop Out Freshman Beginner External Transfer Intercampus Transfer

Each door should serve a role in accomplishing IUPUI’s enrollment goals and Each category of student has to be recruited and managed differently

Competing Priorities Access Academic profile of incoming students Multidimensional diversity Affordability Need-based aid Merit aid Retention The Rankings

Our Message IUPUI IUPUI combines the academic strength of both Indiana University and Purdue University with the advantages of being located in a dynamic urban setting. Our unique combination of degrees and access to resources cannot be matched by any other campus in Indiana. Come see what all the excitement is about! WHERE IMPACT IS MADE

Key Recruitment Goals for Enrollment Shaping Initiative Non-Resident International Diversity Greater Indianapolis Metro Area High ability

A Definition of Recruitment Recruitment is any activity that will impact a student’s decision on whether or not to enroll and persist at the university. Recruiters include admissions professionals, but also current and future students, community members, faculty, alumni and university staff.

The Enrollment Funnel Prospects Applicants Admits Enrolled Suspects Time

A Two-Fold Strategy Expand the top of the funnel. –Examples of interventions: Purchase more prospect names Attend more recruitment events Segmented marketing of programs and scholarships Expand reach of campus events

Step onto CampusStep onto Campus –2160 attendees (+985 from 2006) –103 high schools covering the state from South Bend to Evansville

A Two-Fold Strategy Increase the yield from one stage of the funnel to the next. –Examples of interventions: Targeted scholarships Personalized “High-touch” messages focusing on the individual

An Example: Non-Resident Freshmen Recruitment

Facts The state of Indiana is the 5 th largest net importer of college bound students Fall 2007 IUPUI had 9.1% non-resident enrollment (Fall 2006—9%) –3.6% of undergraduate students (2006-3%) –22.6% of graduate/professional students ( %) Resident students decreased by 37 (-0.1%) and Non-resident students increased by 127 (+4.9%)

Defining the Challenge To increase the number of new Non-Residents to 10% of the incoming freshmen class (or 400 students), IUPUI will need to enroll 270 additional Non-Resident students (including both domestic and international). At 2006 rates, this will require 1660 additional applications and 700 more admits from Non- Resident students. This would represent a 200% increase in applications and admits from Non-Resident students.

Key Audiences Prospective Students High School Counselors Parents Overseas Advisors Community Leaders Alumni

Key Messages A world-class urban university Connecting research with the undergraduate experience Connecting students with the marketplace Connecting students with the community Visit IUPUI

Key Initiatives Expand recruitment travel outside of Indiana Generate student-specific communications Increase publicity of scholarship opportunities* Enhance on-campus programming Increase communications and outreach programs Coordinate communications and events across campus Share student data Welcome mutual participation in events Provide consistent messages Smooth transitions of students from one unit’s recruitment to the next unit’s recruitment Welcome faculty participation in recruitment at key times

Proposed NonResident Admission Based Scholarship Opportunities Valedictorian/Salutatorian -$10,000 Outstanding Freshman-$8,000 Dean’s Recognition-$6,000 IUPUI Service Award-$2,000-$4000 International Ambassador-$3,500 IUPUI Housing Stipend-$2,500/one time IUPUI Study Abroad Stipend-$2,500/one time

Key Initiatives Expand recruitment travel outside of Indiana Generate student-specific communications Increase publicity of scholarship opportunities Enhance on-campus programming Increase communications and outreach programs Coordinate communications and events across campus Share student data Welcome mutual participation in events Provide consistent messages Smooth transitions of students from one unit’s recruitment to the next unit’s recruitment Welcome faculty participation in recruitment at key times

How Academic Units Can Assist Coordinate current recruitment activities with those of the Office of Admissions –(We want to reinforce, not duplicate) Faculty support and participation Policy review Communication

Issues for the Future Development of regional recruiters Better technology Partnerships with alumni recruiters Staffing for scholarship, financial assistance, and student life programs Catering to the needs and expectations of a more “traditional” student body