USA PAVILION FOR

EXPO MILANO SITE AMERICAN RESTAURANT USA PAVILION

EXPO 2015 = WORLD’S FAIR Theme: Feeding the Planet. Energy for Life Timing: May 1 st to October 31 st 2015 Participants: 142 participating countries + Corporate pavilions (e.g. Coca-Cola, Apple, …) Visitors: – million visitors expected (40% Italian) – 1 billion virtual visitors Audience: business, government delegations, public institutions, regulatory authorities, policy makers, consumers Importance: historical showcase of innovation and contribution to progress (e.g. light bulb, elevator, diesel engine, ice-cream, touchscreen, etc.) USA Pavilion: showcase innovation and responsibility as a core of America’s values

USA PAVILION

WHY ? Deloitte has been vetted by the State Department as one of the most innovative, respected and responsible companies reflecting the theme of the USA pavilion Deloitte is a respected worldwide leader in financial advisory, audit and consulting services combining insight and innovation in multiple disciplines and industries Deloitte is a premium player in the B2B space reflecting the best standards of American companies Deloitte can help deliver exciting programming on its innovation and sustainability practices

BENEFITS OF PARTICIPATION Showcase Deloitte’s knowledge and expertise in the Food & Beverage industry such as private label, consumer trends and insights, etc. Deloitte can help drive programming content (e.g. for exhibitions, TED talks, conferences and seminars) and showcase America’s contribution to food security through the researches of the Deloitte Innovation Center and The Center for Global Food Value Chain Using the USA pavilion’s VIP areas, conference Rooms and roof ‐ top terrace for organizing business meetings, hosting receptions and meeting government delegations Engage with members of top US/European/Italian institutions and the delegations from the 142 participant countries to strengthen relationships and discuss policies issues (i.e. Transatlantic Trade and Investment Partnership)

BECOMING A PARTNER Partnership opportunities range from 1 to 5 million dollars depending on the level of involvement We envision Deloitte to be one of the five Global Sponsor of the USA Pavilion contributing with 5 million dollars Partners committing by March 15 th will have the opportunity to meet with President Obama on March 27 th in the occasion of the signing in Rome of the USA’s Participation Contract with Expo 2015