Rethinking Copyright for the Digital World Panel Discussion: O’Reilly Tools of Change Conference New York February 23, 2010 Moderated By: Edward Colleran Senior Director, International Relations Copyright Clearance Center

Today’s Panel Moderator Ed Colleran Senior Director, International, Copyright Clearance Center Panelists Rafat Ali Editor in Chief, Paid Content Sree Sreenivasan Professor and Dean of Student Affairs, Columbia University Graduate School of Journalism Eric Schwartz Partner, Mitchell, Silberberg & Knupp

Who is Copyright Clearance Center? ►We’re experts on rights licensing solutions ►We empower those who create content to share information seamlessly with those who need to use it ►We work with academic institutions and businesses around the world to make sure they’re lawfully using copyright- protected content ►We’re creating a new generation of licensing solutions that promote the free flow of information 3

The Digital Content Explosion Remember when news and information was primarily consumed via printed media? In the last 15 years, that world has changed Explosion of Internet use and content creation:  1 billion Internet users worldwide (up from 48 million in 1996)  161 exabytes (billion gigabytes) of digital content created and copied in 2006  Equal to 3 million times all the books ever written  Every minute, scientific knowledge increases by 2,000 pages  It takes 5 years to read the new scientific material produced every 24 hours

User-Generated Content Takes Us to a New Level By 2011, 1.8 gigabytes of digital content will be created annually 65,000 Videos are added to YouTube Every day 500,000 new users access the Internet every day 120,000 new blogs are created each day

The Good, The Bad and Why We’re Here ►This proliferation of online content creates a great opportunity: a new global marketplace for the consumption of licensed content ►It also creates a great threat: the unauthorized global distribution of unlicensed content

Traditional U.S. Copyright Law ►Protects the authors of “original works of authorship” fixed in a tangible form of expression ►Covers published and unpublished works ►Grants exclusive rights to copyright owner ►Ordinarily protects works created on or after January 1, 1978 until 70 years after the author’s death

Copyright Holders’ Exclusive Rights ►Reproduce materials (scan copies of an article) ►Distribute copies ( those articles) ►Create derivative work (translate article into another language) ►Publicly perform (show a documentary video at a company meeting) ►Publicly display (post article for viewing on the Internet)

Unfortunately, Users Don’t See it That Way … ►“I consider anything published on a Web page to be somewhat open for use.” ►“If I don’t see a copyright © in a circle, I wouldn’t even think about the issue.” ►“Generally…if I purchase information online, I feel free to incorporate that research into my work and share it…” © Outsell, Inc & Copyright Clearance Center. All rights reserved

Digital Copyright Considerations ►All original artistic or intellectual creations granted copyright protection against unauthorized use, regardless of physical expression ►Avoid potential pitfalls of digital copyright infringement by obtaining permissions to copyrighted works ►Applies to both production on new platform (Web site) and conversion to other distribution media (QuickTime) ►Permissions granted with license or copyright clearance from copyright owners

Questions for Today’s Panel Discussion ►Are new media tools creating new problems or opportunities for copyright holders? ►Is the practice of “permitted infringement” a help or hindrance? ►How do viral marketing and social networking affect attitudes toward copyright?

Where Are We Headed? ►Variety of innovative solutions now coming to market to help automate flow of information in a copyright- protected environment –Rights licensing tools –Licensing management solutions –Communications hubs for authors and publishers –Point-of-content licensing services –Tools to bridge gap between commercial and non-commercial licensing

Contact Us Ed Colleran Rafat Ali Sree Sreenivasan Eric Schwartz

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