Chapter 7 Goodwill Message 7 Chapter 7Krizan Business Communication ©20052 Why are congratulation messages effective in building goodwill?

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Presentation transcript:

Chapter 7 Goodwill Message 7

Chapter 7Krizan Business Communication ©20052 Why are congratulation messages effective in building goodwill?

Chapter 7Krizan Business Communication ©20053 Because few companies send this type of message, business people and organizations appreciate receiving them.

Chapter 7Krizan Business Communication ©20054 In what forms are goodwill messages sent?

Chapter 7Krizan Business Communication ©20055 Goodwill messages are  Handwritten in times of sorrow  Typewritten to welcome customers or employees  Printed for invitations to formal social functions

Chapter 7Krizan Business Communication ©20056 What are the pros and cons of using to deliver goodwill messages?

Chapter 7Krizan Business Communication ©20057 ProsCons is  Inexpensive  Timely  Lacks personal sentiment  May not be read by receiver

Chapter 7Krizan Business Communication ©20058 What determines the formality of goodwill messages?

Chapter 7Krizan Business Communication ©20059 Formality is determined by  Purpose of the message  How well reader knows receiver

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