Membership Trends & Tools 1 Joe Gallagher Get a copy of this

Metrics and Trends Veteran Population By State Change since 2000 Market penetration Eligible Veterans by War Era Take another look at “THE GAP” Tools to grow membership Increasing Renewals Increasing Traditional Post Membership 2

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4 Actual Decrease of 3-million Eligible Veterans

5 Source : VA Vet Pop Study and National Membership Database

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Legion Members-to-Eligible Veterans by War Era 7 * VA data for WWII, Korea, Vietnam, PGulf/GWOT only Excludes Panama, Leb/Grenada & Unknown Source : VA Vet Pop Study and National Membership Database

WHAT’S THE HARDEST GROUP TO RENEW REMEMBER “THE GAP?” 8

Where do you get the Data? myLegion.org - Departments - “Find Members in my Area” - “DMS Eligible for Transfer” - “Members in Direct Renewal” - Districts - “Find Members in my Area” - “New Report Server Feature” - Retrieve Listings by Post (Excel) - Posts - “Find Members in my Area” - “New Report Server Feature” - Print 3 x 10 labels directly to your printer (PDF)

Department - myLegion

Available Data Key Data to use - Snail mail address - Address - Telephone number append using Continuous Years - War Era Most popular contact methods - - **Telephone**

Best way to grow Post Membership District/Post Revitalization – 300,000+ Active Members in HQ Posts – Program has been very successful – Many Departments have implemented their own.. It’s called a “District Open House” in Colorado and Tennessee How are they distributed across the country? 12

13 Active HQ Members by County Source : VA Vet Pop Study and National Membership Database Notice the Heavy Population Areas

Success Stories SAMPLE :Transferred HQ mbrs now paid to local Post – Source : DMS Campaigns of 2010, 2011, 2012, 2013 Illinois – Post 60 Rockford : Transferred 86 HQ Members 54% Increase – Post 1492 Savoy : Transferred 25 HQ Members 44% Increase – Post 635 Normal : Transferred 59 HQ Members 15% Increase 14

Success Stories Colorado – Post 23 Aurora : Transferred 110 HQ Members 29% Increase – Post 322 Thornton : Transferred 45 HQ Mbrs 340% Increase – Post 209 Colorado Springs : Transferred 403 HQ Mbrs 73% Increase 15

Success Stories Florida – Post 347 Lady Lake : Transferred 634 HQ Members 46% Increase Very Active Programs – Georgia, California, Kansas, Colorado, Illinois, Tenn. Just to name a few Observation: – All Departments are working their HQ Members – We just need to ramp-it-up…IT WORKS! 16