Marketing & Direct Outreach Membership & Leadership Development Program.

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Presentation transcript:

Marketing & Direct Outreach Membership & Leadership Development Program

What if your League had MORE members?

Where are they? How do we get them?

It is NOT the Field of Dreams….

Best Practices for Membership Media Allied Direct 3 Types of Outreach

How are we most efficient?

Back to the question… How are we most efficient – and effective – in our outreach efforts? 1. We need to decide who we are trying to talk to. 2. We need to know what they care about. 3. We need to talk about it a lot.

No general public

It depends on who… o Young people ages o Retirement aged women  Online/social media  Evening news

Make Note Who will your League target? Be as specific as possible. Examples: Middle aged men (40-50 years old), educated professionals who are members of community associations. Young women (25-30 years old), educated professionals who have been engaged in community affairs.

Caution! Are modifications needed? If so, is your League ready?

Make Note Who will your League target? Be as specific as possible. Examples: Middle aged men (40-50 years old), educated professionals who are members of community associations. Young women (25-30 years old), educated professionals who have been engaged in community affairs.

How do we reach new members? Media Allied Direct 3 Types of Outreach Direct Outreach

Direct Outreach: the ASK Direct Outreach = asking people to join One-on-one Addressing a group Making the ASK  A – Always be ready!  S – Show your enthusiasm!  K – Know what matters! Opportunities are everywhere!

Be heard! Say it consistently Say it constantly Speak to your audience 3 Principles to keep in mind in all our efforts:

Direct Outreach: Use Your Personal Story Personal Stories are Important  Use your story to ASK individuals to join the League  Use our stories to make League membership tangible and exciting!  Leave a lasting impression

Stories are EVERYWHERE now!

Is this fast enough? “It may seem slow, but it’s what works...You are not selling toothpaste. You are asking people to make a meaningful commitment of their time and money based on deeply held values.” Building Powerful Community Organizations by Michael Jacoby Brown