Ad Sales Strategy for Digital Networks [NEW] Opportunities Challenges Objectives Capture new advertising dollars as they flow into the digital space Attract advertisers seeking quality content and a more controlled environment Use portfolio of distinct platforms to deliver greater value (hyper-targeting and enhanced messaging) Lack of consistency between distribution partners (technologies, ad servers, etc.) No breakout form of advertising creative Lack of scale and quality content is slowing the adoption of advertising against online video Establish a single ad-serving platform to improve operational performance Create consistent types of ad units and measurements to standardize sales and reporting Integrate networks and leverage content to deliver desired audience and experience to advertisers

Key Learnings and Response Early Success w/ Crackle Model Crackle Revenue Plan [NEW] Key Learnings and Response Market did not develop as quickly as expected; advertisers looking for differentiated, controlled experiences Modified model to focus on higher quality, prosumer content Executed necessary operational deals (24/7 for ad serving) Early Success w/ Crackle Model Integrated with 4 international rep partners covering a large percentage of monetizable inventory Secured 5 Blue-chip advertisers: Pepsi, Honda, Sony, Ford & Epson Additional $2MM in pipeline Emphasize Crackle’s higher quality content and controlled environment to attract top advertisers Focus on sponsorships will continuing to modify ad units and targeting tools to meet advertiser needs Drive additional revenue through international rep firms and using 24/7 to compete with video ad networks Key Strategy for MRP

Overview of Ad Sales Environment [NEW] Traditional TV marketplace continues to evolve Upfronts bounce back after two years of declines; exhibiting signs of a strong scatter marketplace Television Ratings currency change (C3 Ratings); reformatted commercial placement in order to maximize performance and ad dollars Total rating points in marketplace down due to continued fragmentation and new currency; challenging for programming but makes television more valuable for ad sales Other challenges to our business persist Satellite space (???) :10 representation (need to go program by program – like :30s) SPTAS continues to look for opportunities to add to our television portfolio Strength of cabling programming positions us in high-growth area HD advertising marketplace still growing Leverage our leadership in digital (e.g., bundling) Page 63

3rd Party Represent-ation SPT’s Ad Sales Businesses Will Continue to Grow [NEW] Syndication Hold back inventory and maximize dollars with higher scatter pricing Bring on new advertisers, leveraging digital assets and new opp. Developing custom metrics with Nielsen to acquire new ad partners The :10 Solution Expand client list with traditional :30 buyers New program representation opportunities (Crosswords) Create Upfront marketplace for :10 business 3rd Party Represent-ation Continue to build Hi-Def ad sales with MOJO, seek new HD nets Focusing on Cable: Tennis Channel/Trio, Gospel Music Channel MRP includes $10MM in 07/08 sales and $20MM in annual sales thereafter Digital Create digital sales verticals: MUSIC, ENTERTAINMENT and GAMES Position MINISODES as digital network across all platforms Establish SPTAS as SPE’s digital ad sales group – currently representing SonyBMG, talking with Playstation Page 64