An Open World Game By Matthew Boyd PATRIOTIC RETRIBUTION.

Slides:



Advertisements
Similar presentations
Key Concepts The Basics of Marketing The Functions of Marketing The Marketing Mix.
Advertisements

Lim Sei cK.  If your business is to succeed, you have to be able to sell your product.  Businesses that succeed do so by creating and keeping.
Introduction to Small Business
Masthead Stands out even though it has that translucent effect it still look powerful because it is in all capital letters. It is a unique masthead and.
What have you learned from your audience feedback?
Planning Programs and Campaigns Chapter 18. Mastered PR “Tactical” Aspects and Techniques Right? News releases Feature placements Publicity photos Video.
© Pearson Education 2010 Edexcel GCSE Business Unit 1 Exam Preparation Introduction to Small Business Revision Notes Topic 1.1 Spotting a business opportunity.
Chapter 8 The Marketing Plan
Evaluation – Question 5 How did you attract/address the audience?
HL2 MARKETING THEORY: QUANTITATIVE MARKET RESEARCH IB BUSINESS & MANAGEMENT A COURSE COMPANION.
Market Research. Market Research – What is it? Gathering information on (for example)… …finding new markets …evaluating public opinion …gaining insight.
Market Research 8726 Entrepreneurship I Objectives
Jack Tunstall. The Task: The task we were given was to create a front cover, contents page and double page spread for a music magazine. We also had to.
Unit 3 Assessment. Methods of research  Primary research is the process of gathering data that did not previously exist.  An example of this could be.
Use of spreadsheet Software!
What kind of media institution might distribute your media product and why? By Jess Knight Question 3.
IDENTIFY AND MEET A MARKET NEED
UNDERSTANDING VALUE THROUGH VISUAL QUADRANT ANALYSIS BY ELIZABETH BOETTCHER, RED BRICK MARKETING, INC. An Exercise For Small Business Owners.
VIRTUAL BUSINESS RETAILING
IDENTIFY AND MEET A MARKET NEED
Research Techniques. How would you find out… Information about the latest film releases? What your ICT homework is, as you missed the lesson because of.
Business Plans For The Real World. Why a Business Plan? Strategic Guide Lenders Investors.
IDENTIFY AND MEET A MARKET NEED
Entrepreneurship: Ideas in Action 5e © 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible.
Understanding Customer Needs
By: Chinwoo CHAPTER 25: MARKETING PLANNING. Marketing planning: The process of making appropriate strategies and preparing marketing activities to meet.
Lesson 6: Market Research. Objectives Outline the five major steps in the market research process Describe how surveys can be used to learn about customer.
: Chapters 28, 29, 30 Marketing Research and Product Planning: Jeopardy Review Game.
Marketing Research.
Level 1 Business Studies AS90837 Demonstrate an understanding of internal factors of a small business.
Market Research The key to the customers wallet …..
Keys to Successful Marketing  Must understand and meet customer needs and wants  To meet customer needs, marketers must collect information.
Action/Adventure Stephen Mc Crory. Game Overview The story is based on a man who was framed for killing an American solider which takes him on a journey.
Market research for a start-up. LEARNING OUTCOMES By the end of this lesson I will be able to: –Define and explain market research –Distinguish between.
MARKETING. Marketing Marketing is the term used to describe the activities intended to attract a profitable demand for a product. Marketing is about identifying,
By Cindy Ravalo $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400.
Marketing Objectives Increase sales revenue Increase / maintain market share Improve image of company Target a new segment of the market.
TASK 6 PREPARATION By Max Williams. TOPIC  The topic of the current affairs programme is possibly the most important part to bare in mind, it should.
Marketing Research. Good marketing requires much more than just creativity and technical tools. It requires research! Who needs it? Who wants it? Where.
Article: No one knows better than Mom, right? Source: John Koten “You aren’t paranoid if you feel someone eyes you constantly.”
Lternativ e ock. Target Audience My target audience will be anyone aged between due to the fact this is the age when people become interested in.
RESEARCH TECHNIQUES Lesson 10. Starter Activity Research Methods In 1 minute write down as many different RESEARCH METHODS.
Market Analysis Glencoe Entrepreneurship: Building a Business Doing Market Research Industry and Market Analysis 6.1 Section 6.2 Section 6 6.
DOWN LOAD. Genre & Audience The genre that my music magazine will feature is chart pop as I feel that will enable me to make my magazine front cover look.
Research By Andrew Knott. The Purpose of Research Within a Business The purpose of research within a business is simple, it is to provide the company.
My Music Magazine- Questionnaire Results and Analysis, Mock up design and plan. Josh Robinson.
Primary Research Results Brogan Money. Purpose, Methods and Techniques The purpose of this questionnaire was get the buyers point of view/opinions on.
Marketing. By Ellie Wright. Marketing We have decided that we are going to market our film by using our film trailer, film posters and a magazine cover.
Market Research Market Research – What is it? Gathering information on (for example)… …finding new markets …evaluating public opinion …gaining insight.
Business and Communication Systems MARKET RESEARCH GCSE Business and Communication Systems.
The Business Plan. Role of business planning To set the objectives for the business To ensure the business idea can be delivered profitably To raise finance.
Starter – read the following and answer the question below: What is Marketing? Developing products that customers want to buy Understanding the needs of.
Market Research GCSE Business Studies. Definitions Marketing Marketing is the management process responsible for identifying, anticipating and satisfying.
M ARKET R ESEARCH Topic 3.1. W HAT IS MARKET RESEARCH ? The process of gaining information about customers, products, competitors etc through the collection.
An Industry is... A group of businesses that share similar business activities. Example: Sporting goods, clothing, travel, fashion.
Chapter 29 Conducting Market Research. Objectives  Explain the steps in designing and conducting market research  Compare primary and secondary data.
Research in the Creative Media Industries. Why is research used in the media? Research is used in the media to determine what a product will look like.
Identify and Meet a Market Need
A magazine idea from Amber Martin
Theme 1: Marketing & People
Magazine Primary Research.
My Magazine The Pitch Jamie Long.
Market Research Unit 3 P3.
IDENTIFY AND MEET A MARKET NEED
Chapter 2 Marketing Plan. Chapter 2 Marketing Plan.
Identifying a market need
Secondary research Secondary Research: The process of gathering secondary data, information that has already been gathered. KEY TERMS Companies will use.
Secondary research Secondary Research: The process of gathering secondary data, information that has already been gathered. Companies will use ___________from.
Research Portfolio Name: …
Presentation transcript:

An Open World Game By Matthew Boyd PATRIOTIC RETRIBUTION

Overview Patriotic retribution is an open world adventure game with elements of fast pace action games mixed into it. It best described as a mixture between GTA V, Red Dead Redemption and Assassins Creed. The main selling point of the game is its diverse story with is constantly evolving. This means whatever the player does will affect the story in some way and some times drastically changing the outcome of the game. Another big element to the game is its interactive world with random events such as caravan hijacks and robberies which could be available at any time. The NPC and AI will also interact with you in different ways depending on what you do or how you treat them.

What I did? I did a lot of research for my game. The objective of this is to try to understand the market, audience and the competition that I would have to face when making this game. I searched for any and all useful information which might be useful when making my game. I kept an eye on all forms of competitors which are making a similar game such as GTA V and Assassins Creed. On top of these games I also looked out for less known indie games in this genre. This type of information is useful as it gives results of games which are doing well or poorly in todays market. Using games which were sold over 5 years ago could be regarded as irrelevant as the times change. By understanding today’s market you can create nearly exactly what the community wants and understand what they don’t want.

Research methods Primary research – is research carried out by a researcher with knowledge of the subject through secondary research. This is usually carried out for when more information is needed or the secondary research is unclear. Other times it could be used is to target a specific area such as individual companies. This type of research cost a lot of money but is the safest and most accurate method. Secondary research - is research which is already been carried out. Secondary research can be found in newspapers, online, in the library and on videos/ images (documentaries). This type of research is free and easily accessible but could be faked easily. Self-generated research – is research carried out by themselves and no external help. They do this by creating questionnaires or online forms for the general public to fill out. This is the simplest form of self-generated research.

Research methods Quantitative research – is research which relies mainly on quantity. I.e. facts and figures. This mean it relies mainly on cold hard logic through numbers and comparisons. This type of research is mainly carried out by big cooperate companies as it’s the easiest thing to understand and control. Qualitative research – is research which relies mainly on quality. I.e. the personal opinions of the target market. This means it relies on the opinions and thoughts of the general public through questionnaires, likes and dislikes. This is used mainly by smaller companies which are trying to improve there product instead of increasing sales directly or cutting prices. All of these forms of research where used and applied to my research. I discovered a lot of useful information about the publics opinions of my game and compared facts and figures with other games. I even created my own questionnaire and published it. Here Here

Secondary research DateSources of the Information Description of the Information Obtained Notes 30/01 /15 analysis/ 2D vs. 3D Also some information about the cost of product 30/01 /15 the-open-world-genres-biggest-success-story-is-also-its-own- worst-enemy/ Failures in the market which we can learn from Maybe useful information for the future 6/02/ games-time.php Top 15 open world games on the market By popularity by the vast majority not just the general demographic 6/02/ Ubisoft-Says-Open-World-Games-Are-the-Future Research from Ubisoft Why open world games are the future 13/02 /15 Magazine name “the greatest games of 2015” Date of release: march 2015 Page 24 pages 15,16,17 and 19 page 60 “Elite: Dangerous” Top 100 games of 2014, various up- and –coming games (open world games relevant to my game) GTA, Minecraft, crew, the new order and other new games as well which are highly anticipated. “TTG” 13/02 /15 Magazine article on “the crew” Page Date of release: February 2015 “PlayStation official magazine” Information about “the crew” and how well it has been doing Failure as it doesn’t have a very enticing story as you are not interacting with any actors just the vehicles. The image above is of Pie charts which display the answers to my questionnaire. The left image is a comparison between two different games and there game covers. The Table shown above displays online research which has been carried out and recorded. It give brief and relevant information which could be useful.

My analysis of my research Key information – I learned that most big game companies focus on their past successes to try to get safe profits. This is less risky as they know that people liked it in the past so it’s likely that they will still like it. This can back fire as people can get sick of the same repeated idea or game. Example: “Call of Duty” have a habit for creating a similar game as a sequel with minor changes. Yet it is still one of the best selling game franchises. Information which changed my outlook – The gaming market doesn’t have a lot of companies focused in the open world genre. There are only three companies which dominate this market. (Ubisoft, Rockstar and Bethesda). The most practice and useful method of gathering information – in my opinion the most useful method of gathering information is self-generated with questionnaires as it give an idea of what the market wants at the current time, the more people being questioned the more accurate the research. Conclusion of research / final thoughts – I should employ previous successful ideas as well as including new content which it believe will spark the interest of the market.

WHAT WILL I DO NOW WITH MY FINDINGS? I have decided to evolve my game toward the markets wants from the results of my questionnaire. Example of this is that many of the people questioned wouldn’t buy a game for 1- 2 hours of gameplay and would want to buy a game with hours of game time and then replay ability as well. (Multiplayer is where I aim to involve this.) The research changed my outlook on the amount of indie (independent) open world game. It turned out that there aren’t many indie open world games as they usually take a lot of time, funding and a large development team to create. Yet a lot of the larger open world indie games are really popular even though they require less work through randomly generated terrain, resources, event sand character. Sometimes less is more.

CONCLUSION Strengths – I focused towards recent games and learnt form the different success and failures of similar games. I used these to figure out if my game would be received similarly. As most of my research is recent it is more accurate as the gaming market hasn’t changed. I got research from magazines, online articles, statistics, questionnaires and video podcasts. Weaknesses – If I were to redo this research I would focus less on open world games as there are a lot more games which could resemble my game other than open world games. I would also increase the amount of people answering the questionnaire too a lot more as the questionnaires mightn’t be accurate.

RESEARCH SOURCES also-its-own-worst-enemy/ The greatest games of Page 24, 15,16,17,19 and 60 PlayStation official magazine - Page 84-87

Q&A Any questions?