Hello! Joanne Wilson MCIM Chartered Marketer & Professional Copywriter.

Slides:



Advertisements
Similar presentations
1 © Copyright 2003 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D The Carter Malone Group, LLC Controlling.
Advertisements

© Creative Development 2009 in partnership with Business Link in London Marketing and PR for Social Enterprises.
INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package Why is The Benefit Bank Interactive Marketing Package just like a Best Friend?
Adding Marketing and Public Relations to the Mix to Leverage Your Success Lynott & Associates PR.
Joanne Wilson, BA Hons, MCIM, Dip CW
CIM Power of Marketing 30 Sept 2008 Writing press releases that get NOTICED Presented by Ellen Carroll.
IRCA - Past, Present and Future. Max Linnemann IRCA Certification Manager.
What Is Mobile Text & SMS Marketing & How Can It Help My Local Business.
Entrepreneurship Mr. Bernstein How to Conduct Effective Market Research, pp October 14, 2014.
Killer content curation tactics Laura Crest, blog editor & content curator for SuccessWorks, SEO Copywriting.com 1.
Social Media for Beginners  4 mornings over 4 weeks Aim  Introduce/Overview of social media  Benefits as a marketing tool  How it can increase sales.
Writing for Results: Using Direct Mail to Communicate Mary-Jane Atwater Atwater Communications.
Optimising marketing & promotion spend at trade shows and events Duncan S McGaw MCIM salterley associates marketing support.
PowerBase Webinar: Using Campaigns & Surveys Alice Aguilar Program Director For Audio call: ; access code #
LINKEDIN How to become professionally Linked Career Services Office Salisbury University.
 Marketing to Non-Profits Making Lasting Impressions Brought to you by The Shawn M. Donnelley Center for Non-Profit Communications.
The Key to Sustaining Membership Friday, February 24, 2012 Phyllis Shurn-Hannah, NE Regional FSD Regional Council Summit February 24 – 25, 2012 Grapevine,
An Post Mail Media Unit e-learning Platform InterDirect Rembrandt Group 1.
Chapter 10: Encouraging Customer Loyalty
Marketing 101. Introductions Name Community name Position What is one interesting fact about you? What do you hope to accomplish and take away from this.
Social Media Strategy Non-profit Organization. Platforms to Establish Facebook Blog Twitter YouTube Linked-In.
Do it pro bono. Key Messages & Brand Strategy Service Grant.
Marketing for Business Presented by: Helen Duncan
How we can improve YOUR online marketing. Housekeeping Toilets Emergency Phones Partners Stuff.
Twitter, Facebook, Linked In Social Networking and Branding for the Real Estate Professional.
No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011 Social Media for Events ABPCO Annual Conference 2011 Kursha Woodgate Managing.
The Internet as a Communications Tool. Communication is Key “I’ll pay more for a man’s ability to express himself than for any other quality he might.
Definitions of marketing ‘Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably’ The Chartered.
Introduction: Being a Course Rep. Learning objectives – identify the role of a rep – jargon busting – consider ways to get info from coursemates – how.
Four Ways to Leverage Social Media in Your Marketing.
The outs of e-marketing By greenmessage The environmental communication specialists.
Resident Communication. Made Easy. Social Media The benefits, costs, and risks involved. CFAA 2011 Copyright © Neighbourhood Buzz Communications
Creative Strategy: Planning and Development
What Marketing Brings to the Table & What Marketing Needs from Your Area MKTG 495.
Kotler / Armstrong 12e, Chapter 1 Marketing is _____. 1. the same as advertising and sales 2. not used by small corporations 3. about satisfying customer.
 Elements of a Marketing Plan Stage 6 Business Studies.
© Copyright, Debbie Leven, 2013 PR for Startups – 12 Tips by Debbie Leven PR Coach.
SOCIAL MEDIA TRAINING! FOR IMAMS How to use this effectively for Propagation of Islam.
Objectives: Understand the process of promotion Identify the types of Promotion Understand the procedure to determine Promotional Mix Text Books needed.
MARKETING experts INDUSTRY Some of our clients. Marketing translation is not just about translating the text into the target language, it’s about conveying.
Developing a marketing plan
Definitions of marketing ‘Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably’
Today I will: be introduced to process of promotion and types of promotion So I can: Understand the procedure to determine Promotional Mix I will know.
February 22, 2011 Objective: Students will identify the importance of building a positive brand image.
MARKETING MAGIC! Training Session 30 th March 2015.
UNISSENSE MARKET PLACE Websites: Registered in United Kingdom (England), London The Future is Today …
Social Media Policies and Evaluation Tools. We can acquire a sense of who makes up our community We can gain more direct information about what people.
1 Marketing PCBN PCBN Pacific Coast Business Networking September 2, 2015.
1 Sky Business Website rebuild. 2 Agenda  Client Brief  Our Approach  Budgets & Timings  Agree next steps.
THE SELLING PROCESS STEPS IN THE PROFESSIONAL SALES PROCESS.
Webcentric Recruitment ׀ Nottingham, July 2, 2008 ׀ 1 Webcentric Recruitment Career Websites revisited – design and usability Potentialpark Communications.
Tips for Marketing your Business Duncan Wright MCIM Chartered Marketer Director – BSA Marketing.
What is Content Marketing?
Killer content curation tactics
Helpful Tips Regarding Twitter for Construction Marketing.
Promoting Your Product
Facebook Page Basics for Rotary Clubs
What Expect Students When Studying for Marketing.
The Concept of Marketing Process
Marketing for Dance Teachers
THINK! Office Solutions Denver, Colorado
Marketing & Sales Strategy & Planning.
Ellev advertising agency
Leaders of Volunteers Network
Marketing Your Product/Service
Smart Marketing For Small Businesses.
Webinar session deepa shah Mcim chartered marketer tutor
Using parental research to drive your marketing strategy
How to Use the Participant Directory
Click to edit Master title style
Presentation transcript:

Hello! Joanne Wilson MCIM Chartered Marketer & Professional Copywriter

Marketing tips to get 2013 off to a great start

Marketers love a good matrix

Use your existing customers as a blue print to find more...

Do a customer survey – it’s good to talk...

Ask questions to help with your future marketing...

Build up a profile of your ideal, most profitable customer type(s)

Target them specifically with relevant, benefit led messages

Have a plan.... NOT like this.

How might we get there? Strategy How can we ensure arrival? Feedback and Control Where are we now? Marketing Audit Where do we want to be? Objectives Which way is best? Tactics How to make your business more profitable The Marketing Plan Advertising Based on a model by PR Smith More like this..

I Where are we now?

Where do we want to be? Set SMART objectives.

How might we get there?

Which way is best?

How can we ensure arrival?

Assign responsibilities and timescales and communicate the plan

Measure the results and feed everything back into your planning process

Contact details:- Joanne Wilson Link in! Thank you very much