Generational Differences : How to Translate Annimac / Anni Macbeth Futurist Trend Forecaster Eden in Oz Trainers’ Day Melbourne Aus

November Big Picture of Gen Diffs Two key factors

November Two key factors : Gen Diffs 1. Speed 2. Relationships

November Two key factors 1. Speed Slogan : Feed your need for speed…..

November Speed Younger means faster

November I’m never having kids. I hear they take nine months to download.

November Speed faster  linear  lateral  multiple  depth  immediacy

November Two key factors : Gen Diffs 2. Relationships

November Relationships Two kinds  3 D world  Virtual world

November Relationships Younger prefer  Virtual world  3 D world

November

November Aged Care industry : ageing employee population large number migrants culture issues large number ESL communication issues

November  Big Picture of Gen Diffs  Specifics of Gen Diffs

November outside most demographics your clients pre IT traditional values traditional expectations resist change The Elders 65 + yrs

November Generational ages approx Baby Boomers 1945 – 60 age 45 – 60 Generation X 1960 – DotComs ( Y ) 1975 – Ferals 1990 – now to 18 Wikipedia : Generation X 1960 – Generation Y 1980 –

November Baby Boomers

November Baby Boomers Downsizing lives Empty nesters Retired or part time work Male identity from job Questioning material status

November Baby Boomers : Sense of community Seek new safe experiences Security & Health conscious Defer to authority Love / hate change

November Baby Boomers : Need  training continuity  organising  safe familiar experiences  positive group identity

November Gen Xer BB Clone

November Gen X Lifestyle Dog

November Generation Xers Single Childless Net Dating Varied lifestyles Varied workstyles SOHO

November Generation X Risk takers Personal journey Fast decisions Materialism assumed Environmental values Defer to heroes Expect & accept change

November Generation X Need  choices flexibility  short term results  complete – stand alone  skills oriented  demand quality of experience

November DotComs

November DotComs 15 – 30 Gen Y  Own path  Temporary pairing  Group socialising  Internet relationships  Wired Immediacy  No home  No single careers

November DotComs Gen Y I.d. from activity Multi channeled Multi actions Planetary group mission Temporary deference Need change Cluetrain Manifesto

November DotComs Gen Y  Passionate – value driven  Team + personal relationships  Short term fast involvement  Multi channel activities

November DotComs 15 – 30 Gen Y Need  choices w-w-w-h  no spin  very short term - Now !  flexibility innovation  real positive outcomes

November Parallel Universes Young live them.

November Ferals

November

November Japanese Robanoid 2006 Future Aged Care worker ?

November Ferals Wild Child No limits No boundaries Planetary mission : to create sustainable world Wired Parallel universes Unlimited mind channels Intuitive & telepathic

November Ferals to 15 Future jobs unimportant Non consumers Global i.d. from self values No deference Respect only when useful Live change & ignore barriers

November Ferals to 15 Need Virtual  options for learning  short & fast everything  less bureaucracy  more group power  individual responsibility

November Ferals

November Facing the future in Aged Care :

November thank you www. annimac.com.au