Women Striding Forward The incredible, true story of what the Affordable Care Act is doing for women and families
Opinions about health reform
But what is it? Public opinion research also shows, nobody knows what health reform actually does And when they learn about the health care services and consumer protections it gives, everyone likes it better But support jumps dramatically among certain groups. Which groups? Women!
Increased support after learning what health reform does
It’s about health care! Cancer screenings Maternity care Contraceptive coverage No denial of coverage for pre-existing conditions No gender discrimination
Reaching women with 3 messages Protection Prevention Security
Emphasize prevention services Voters strongly support services that fall under a broad wellness and prevention frame. The most powerful message is simply the services included. Inoculate against cost concerns Prevention and other elements of law help women/families save their dollars. Talking about families works much better than talking about businesses saving money.
Help no matter your age or income A system of care that addresses women’s comprehensive health needs Throughout all life stages Across all socioeconomic levels
What will the campaign look like? Momentum, building toward something big Showing steps taken and what’s still to come Traditional and social media Telling women’s stories Giving women information from trusted sources
State partners California Colorado Florida Illinois Michigan Minnesota Montana New Mexico Ohio Pennsylvania Wisconsin And still adding more!
When and for how long? Launching at the 2 nd anniversary of the Affordable Care Act becoming law Kick-off week: March Continue at least through Fall 2012 and likely into 2013
Women’s health throughout the year April: Supreme Court hearing arguments May: Mother’s Day June: Supreme Court decision July: drum beat for August 1 August: women’s preventive health rules in effect! September: back to school
Campaign materials Factsheets: Top Ten list and more Templates and samples to localize the information How to embed messages about women in broader health reform information Support for using a news hook like Cervical Cancer Awareness month to talk about how women benefits from health reform
More campaign materials Checklists for coverage – by audience – by health care service – by timeline/date Print and online Slide shows and visuals Postcards to communicate with policymakers Buttons, fans – maybe a smartphone app!
Women’s stories
Raising Women’s Voices for the Health Care We Need Tel: